Campaign Developer

Digital Alchemy; Sinaloa; Presencial; MXN 367,000 - 551,000; Jornada completa

Descripción de la vacante

A global marketing automation provider in Mexico is seeking a Campaign Developer to oversee client outcomes through marketing campaign design and execution. This role requires a Bachelor's degree and 2-3 years of experience in marketing automation, particularly with SAS. Responsibilities include strategizing and consulting on campaigns, managing communications, and analyzing client data. The ideal candidate will possess strong coding skills in SQL and a desire to be part of a high-performance team.

Formación

• 2-3 years of experience with marketing campaigns.
• Experience with end-to-end marketing automation.
• Conversational English required.

Responsabilidades

• Ensure timely campaign design and execution.
• Educate clients on campaign strategies.
• Analyze client data to identify opportunities.

Conocimientos

Marketing Automation

SQL programming

A/B testing

Problem-solving

Critical thinking

Creative thinking

Educación

Bachelor's degree in Computer Science, Engineering, Business, or related field

Herramientas

SAS Marketing Automation

Descripción del empleo

Campaign Developer

Digital Alchemy, a global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on the interaction of 3 transformations: 1) Our personal Transformation to learn and develop, 2) Transformation of the markets we operate in through our work, and 3) Transformation of the world that we live in through the development and support of sustainable enterprises that benefit under privileged communities and reduce the degradation of our environment.

Digital Alchemy is an inclusive and diverse employer. We do not discriminate on any basis including gender, ethnicity, religious background, sexuality and any other factors. We actively recruit for a strong and diverse workforce.

As a Campaign Developer, you are accountable for the Client outcomes in terms of their strategic agenda and the delivery and execution of our Campaign design, briefing, optimisation and experimentation. You will plan, devise and help our Clients understand the best ways to design, build, QA and deploy marketing campaign capabilities based on their needs and business requirements.

Key Responsibilities

• Ensuring best practice campaign design, build, QA & execution on time and as per campaign brief.
• Influence and educate clients to make best practice decisions into campaign strategy and execution, also consulting improvements that can be made to campaigns both new & existing.
• Taking ownership of all communications between analytics, data, channel and other technical teams to ensure all the building blocks of a campaign are put together accurately, and on time.
• Work together with senior consultants in a consultative and strategic approach to deliver strategic solutions from campaign designing, briefing, optimisation and experimentation.
• Prioritise multiple tasks and document business requirement specifications on campaign management tools.
• Collaborate with internal and external stakeholders to gain a holistic understanding of clients and therefore be able to effectively present dynamic solutions.
• Work with senior consultants and the greater team to analyse client data, current campaigns and insights to identify opportunities and areas for additional projects to add value.
• Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations.
• Understand creative fundamentals and be able to advise on creative techniques for campaigns
• Understand multi-channel marketing and recommend channel planning

Required Skills & Experience

• Bachelor's degree in Computer Science, Engineering, Business, or related field.
• 2-3 years of experience working with end-to-end marketing campaigns in Marketing Automation platforms, especially with SAS.
• Experience operating SAS Marketing automation platforms.
• Strong experience in handling stakeholder inquiries and providing solutions to stakeholders.
• Strong Coding skills in SQL programming for databases.
• Strong understanding of A/B testing, experimentation methodologies, and performance reporting to optimize email marketing efforts.
• Strong background in database marketing, direct marketing and/or performance digital marketing.
• Strong problem-solving, critical and creative thinking.
• Desire to be a key part of a high-performance team.
• Conversational English.