Campaign and Marketing Operations Manager

Paystone; Ciudad de México; A distancia; MXN 1,285,000 - 1,654,000; Jornada completa

Descripción de la vacante

A leading North American software company is seeking a Campaign and Marketing Operations Manager to drive growth through innovative marketing strategies. This remote role requires expertise in B2B marketing, campaign management, and analytics, as you will optimize and scale marketing operations. The ideal candidate has 3–5 years of experience in a similar role and is proficient in tools like HubSpot and Google Ads. Join us to redefine how businesses engage with customers!

Servicios

Compensation tied to market data

Flexible Time-off

Career development opportunities

Work from home

Formación

• 3–5 years of B2B marketing experience, ideally in marketing operations.
• Proven ability to manage multiple projects with tight deadlines.
• Strong analytical skills with proficiency in reporting.

Responsabilidades

• Monitor data integrity across marketing systems.
• Support lead routing and enrichment workflows.
• Launch and manage paid media campaigns.

Conocimientos

B2B marketing

Project management

Analytical mindset

Marketing platforms experience

Paid media optimization

Web personalization

Collaboration skills

Herramientas

HubSpot

Marketo

Salesforce

Google Ads

Meta Ads

LinkedIn Ads

Zapier

Descripción del empleo

Join Paystone and Power the Future of Customer-Driven Growth!

At Paystone, we’re not just running campaigns—we’re redefining how businesses connect with their customers. Our products give merchants the tools to transform every interaction into momentum for growth. Guided by our core values, putting people first, solving impactful problems, and building a better future, we’re on a mission to help small businesses thrive.

Your Role: Campaign and Marketing Operations Manager
Location: Remote (LATAM)
Report to: Senior Manager, Demand Generation

Are you energized by the challenge of connecting data, technology, and creativity to deliver measurable business results? Paystone is seeking a Campaign and Marketing Operations Manager to own and scale the systems, campaigns, and strategies that fuel our growth. You’ll shape the future of our marketing engine—driving smarter operations, innovative ABM programs, and ROI-focused paid media campaigns.

This role is perfect for someone who thrives at the intersection of marketing and technology, and who’s excited to experiment with AI-powered tools, advanced analytics, and cross-team collaboration to make a real business impact. At Paystone, your ideas won’t just run campaigns—they’ll help define how small businesses grow.

What You’ll Do

Marketing Operations

• Monitor data integrity across marketing and sales systems.
• Support lead routing and enrichment workflows.
• Maintain segmentation lists for campaigns, ABM plays, and reporting.
• Track and report on campaign engagement and impact.
• Implement and integrate technical solutions across marketing and sales tech stacks (CRM, MAP, analytics tools).
• Develop and manage API connections between platforms for seamless data flow and automation.
• Leverage AI and LLM-powered tools for data enrichment, personalization, and campaign optimization.

Account-Based Marketing (ABM)

• Maintain and update target account lists in ABM platforms.
• Enrich account and contact data with firmographics, technographics, and intent signals.
• Build and launch multi-touch ABM campaigns (email nurtures, display, LinkedIn, retargeting).
• Coordinate ad creative, copy, and personalization with content/design teams.
• Create personalized landing pages or microsites for specific accounts or industries.
• Track ABM campaign engagement, account progression, and pipeline impact.
• Experiment with AI-driven segmentation, personalization, and content generation to scale ABM programs.

Paid Media

• Launch, monitor, and manage paid media campaigns on paid media platforms.
• Report on campaign results, budget pacing, and optimization opportunities.
• Optimize campaigns continuously by adjusting targeting, bids, budgets, and creative based on KPIs such as CTR, CPL, and conversion rates.
• Proactively identify new paid media opportunities, including untapped audience segments, channels, or ad formats.
• Collaborate with design and content teams to iterate on creative assets and messaging for better ad performance.
• Incorporate AI-based predictive analytics and audience modeling to improve targeting and ROI.

What We’re Looking For

• 3–5 years of B2B marketing experience, ideally in marketing operations, ABM, or demand generation.
• Proven ability to manage multiple projects with tight deadlines while maintaining attention to detail.
• Strong analytical mindset with proficiency in spreadsheets, dashboards, and performance reporting.
• Hands-on experience with marketing and sales platforms (HubSpot, Marketo, Salesforce) and ability to work with diverse data sources (analytics, intent data, enrichment tools).
• Experience with paid media campaign setup and optimization (Google Ads, Meta Ads, LinkedIn, etc.).
• Familiarity with web personalization, A/B testing, and conversion rate optimization tools.
• Proficient in marketing automation and workflow tools such as Zapier and data enrichment platforms.
• Experience implementing AI/LLM-powered solutions for marketing operations and personalization.
• Track record of marketing tech stack integration, including API-based data connections between platforms.

• Hands-on experience with ABM platforms (e.g., Demandbase, 6sense, Terminus) and account journey tracking.
• Ability to build advanced reporting dashboards and apply attribution modeling to measure pipeline impact.
• Strong collaboration skills with experience working across sales, design, and content teams.

Perks & Benefits

• Compensation tied to market data
• We reward for contribution
• Flexible Time-off
• We’re committed to career development
• Work from home

Our Mission

By joining Paystone, you are joining a team that is future-focused and driven by our mission of creating Customer Driven Growth.

By helping our clients create better experiences for their customers, and in turn, motivating their happy customers to share their experiences with others, our platform creates the momentum for our clients to gain more happy customers. In other words, we win when our customers do.

Curious?

Good! We want all the curiosity we can muster. Innovation stems from observation and questioning, so be eager, be innovative, and be ready to raise the bar.

Come check us out!!

About Us

Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America.

Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.