Business Data Scientist, Gemini Application Marketing (English)

Google Inc.; Ciudad de México; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading technology company in Mexico City is seeking a Business Data Scientist to generate actionable insights from data for marketing programs. The ideal candidate has a Master's degree in a quantitative discipline and over 3 years of experience in statistical analysis and marketing insights. This role involves collaborating with cross-functional teams and utilizing tools like BigQuery and Tableau to track marketing KPIs. Excellent English communication skills are required.

Formación

• 3 years of experience in marketing insights utilizing statistical techniques.
• Experience with R or Python for statistical analysis and data visualization.
• Ability to identify user segments for personalized marketing strategies.

Responsabilidades

• Conduct data analysis to spot trends and inform marketing opportunities.
• Develop dashboards to track application adoption KPIs.
• Identify distinct user segments based on behavior and demographics.

Conocimientos

Statistical techniques

Coding (Python, R, SQL)

Data analysis

Communication in English

Educación

Master's degree in a quantitative discipline

Herramientas

BigQuery

Tableau

Power BI

Looker

Descripción del empleo

Business Data Scientist, Gemini Application Marketing (English)

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Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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Please submit your resume in English - we can only consider applications submitted in this language.

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

• Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
• 3 years of experience working in marketing insights utilizing statistical techniques (e.g., significance testing) and systems (e.g., BigQuery), coding (e.g., Python, R, SQL), querying databases, or statistical analysis.
• Experience collaborating with multiple stakeholders with different interests.
• Experience managing research and measurement agencies.
• Ability to communicate in English fluently to enable collaboration with internal stakeholders.

Preferred qualifications:

• 4 years of experience identifying the appropriate data set, analysis and solution needed to address stakeholder concerns and questions.
• Experience with R or Python for statistical analysis and data visualization.
• Experience with digitally owned and operated, and traditional media insights (e.g., email, social, brand, performance marketing) and translating measurement outputs into marketing optimization recommendations.
• Knowledge of data mining principles, querying data sets, connecting multiple data sources, building dashboards in data visualization tools (e.g., Data Studio, Looker, Tableau), and statistical modeling techniques (e.g., regression analysis, data clustering).
• Ability to use data for storytelling for both technical and non-technical audiences.

About the job

Google’s goal for Gemini is to be the most helpful AI assistant by giving users direct access to Google’s latest AI models and capabilities. The Gemini Application Marketing Team plays a critical role in this mission, and is a fast-paced and dynamic team that is responsible for delivering ambitious business goals.

As a Gemini Application Marketing Business Data Scientist, you will be responsible for generating actionable insights from data that enable marketers to develop valuable global and regional marketing programs for Gemini Application. You will be part of the fast-paced, dynamic Gemini Application Marketing team, which is part of the cross-functional team responsible for establishing Gemini as a leader in the generative Artificial Intelligence (AI) space.

In this role, you will serve as an engaging partner to the marketing and product teams focused on application growth, generating insights to inform valuable programs and supporting audience segmentation, campaign measurement, analysis and testing initiatives. You will analyze data sets and design and perform statistical analysis.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Conduct data analysis to spot trends and inform marketing opportunities, and build tools for ongoing data analysis and trend spotting across moments throughout the year.
• Track and quantify marketing campaign impact on business and marketing goals, while assisting in improvement of impact measurement methodologies.
• Develop, maintain, and enhance dashboards and reports (e.g., Tableau, Power BI, Looker) to track key application adoption Key Performance Indicators (KPIs) and communicate performance to stakeholders across Marketing, Product, and Leadership.
• Identify distinct user segments based on behavior, demographics, and acquisition sources to inform personalized marketing strategies and product development priorities and also identify usage patterns and inform campaigns on implications to maximize engagement.
• Partner with product data science to prioritize and execute quantitative analysis and advanced modeling that delivers actionable insights.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.