Brand Strategy Analyst – Hybrid & Flexible

Procter & Gamble; Córdoba; Hybrid; MXN 400,000 - 520,000; Full time

Benefits offered by this job

Own projects from Day 1

Mentorship program

Flexible work schedule

Competitive salary & benefits

Job summary

Procter & Gamble seeks a Brand Analyst to shape brand strategy and deliver commercial plans, product launches, and marketing activations. You will use consumer and business insights to identify opportunities and guide decisions across digital, retail, and traditional channels.

You will collaborate with cross‑functional teams and external partners to achieve business objectives, manage budgets, and contribute to go‑to‑market initiatives within a hybrid, flexible work environment.

Qualifications

• Bachelor’s degree completed in Business, Marketing, Engineering, Economics, Analytics, or a related field.
• Advanced or fluent written and spoken English and Spanish.
• Ability to analyze business performance, market research, and campaign results.

Responsibilities

• Lead commercial plans, product launches, and brand activations across digital, retail, and traditional channels.
• Analyze sales performance, market share, consumer research, and ROI to identify trends and propose actions.
• Coordinate internal cross-functional teams and external agencies to deliver marketing plans on time and to a high standard.
• Manage campaign budgets and optimize media and marketing investments to support brand growth.
• Identify consumer needs and help develop commercial, product, and go‑to‑market innovations.

Skills

Leadership

Cross-functional collaboration

Strategic thinking

Communication

Project management

Education

Bachelor's degree in Business/Marketing/Engineering/Economics/Analytics

Tools

Nielsen

Kantar

Job description

Procter & Gamble seeks a Brand Analyst to shape brand strategy and deliver commercial plans, product launches, and marketing activations. You will use consumer and business insights to identify opportunities and guide decisions across digital, retail, and traditional channels.

You will collaborate with cross‑functional teams and external partners to achieve business objectives, manage budgets, and contribute to go‑to‑market initiatives within a hybrid, flexible work environment.