Brand Marketing Specialist

Vans; Ciudad de México; Presencial; MXN 400.000 - 520.000; Jornada completa

Descripción de la vacante

Vans Mexico seeks a Brand Specialist to develop and execute digital strategy, including social media, to build brand equity and support e-commerce.

This role drives content development, campaign planning, and coordination with agencies and internal teams, translating business priorities into seasonal plans. Strong English and 3+ years in marketing or related fields are required.

Formación

• Years of Related Professional Experience: +3 years.
• English: Advanced level.
• Educational/Position Requirements: Marketing or Business Administration, Communications, Advertising or related field.
• Experience in brand marketing, creative agencies, content, fashion, lifestyle or retail preferred.

Responsabilidades

• Support Vans Mexico brand strategy and translate business priorities into seasonal marketing plans.
• Lead integrated campaign planning and execution from brief through launch, ensuring brand consistency.
• Lead content development and productions, from creative brief to final asset delivery.
• Manage House of Vans, PR, TikTok/content and production agencies, providing briefs and feedback.
• Identify consumer, cultural and product insights to strengthen ideas and relevance.
• Partner with Digital, Marketing Ops, Sales, Merchandising, Retail and E-commerce to align launches.
• Analyze campaign and business performance, develop recommendations and own selected campaigns.

Conocimientos

Creative strategy

Agency management

Content production

Campaign analytics

English proficiency

Educación

Marketing or Business Administration

Descripción del empleo

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

Vans is part of VF Corporation, a purpose-led, performance-driven and value-creating organization. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, Timberland, JanSport and Dickies. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies, with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels.

Brand Specialist, Vans

This position is responsible for developing and executing digital strategy, including creative social media strategy to build brand equity and product awareness, planning and optimization through social media, paid digital media, brand platforms coordination and ecomm support. This position generates relevant information about consumer insights through social listening and data management from website and campaigns.

Main Responsibilities:

• Support Vans Mexico brand strategy and translate business priorities into seasonal marketing plans.
• Lead integrated campaign planning and execution from brief through launch, ensuring brand consistency.
• Lead content development and productions, from creative brief to final asset delivery.
• Manage House of Vans, PR, TikTok/content and production agencies, providing clear briefs and feedback.
• Identify consumer, cultural and product insights to strengthen creative ideas and brand relevance.
• Partner with Digital, Marketing Ops, Sales, Merchandising, Retail and E-commerce to align launches.
• Analyze campaign and business performance, develop recommendations and progressively own selected campaigns.

Job Requirements:

Years of Related Professional Experience: +3 years

English: Advanced level.

Educational/Position Requirements: A career in marketing or business administration Communications, Advertising or a related field. Experience in brand marketing, creative agencies, content, fashion, lifestyle or retail preferred.

Skills:

• Strong creative judgment and ability to translate brand strategy into campaigns and content
• Agency management, creative briefing, content production and project management
• Business acumen with understanding of product, commercial priorities and campaign performance
• Strong communication and presentation skills; advanced English and strong knowledge of youth culture

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.