Brand Marketing Analyst

PepsiCo; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading global food and beverage company in Mexico City seeks a Brand Marketing Analyst. You will support brand seasonality activations, assist in developing concepts, and manage advertising spend. The ideal candidate holds a bachelor’s degree and has proficiency in Microsoft Office and advanced English. The position offers growth opportunities and a flexible workplace culture.

Servicios

Opportunities for learning and development

Financial wellness programs

Flexible work-life balance

Recognition programs

Formación

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in brand marketing or trade marketing preferred.
• Advanced English language skills (written and spoken).
• Strong organizational skills with attention to detail.
• Ability to work collaboratively across teams.

Responsabilidades

• Support development and execution of brand plans.
• Assist in creating briefs for equity campaigns.
• Track monthly advertising and marketing spend.
• Manage cross-charge process and G&A forecast.
• Support local team in revenue management.

Conocimientos

Brand Marketing

Trade Marketing

Organizational skills

Attention to detail

Collaborative work

Advanced English

Microsoft Office

Educación

Bachelor’s degree in Marketing, Business Administration, or related field

Herramientas

SAP

Nielsen

Google Trends

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Descripción del empleo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

Support the development and execution of short term plans for top brands, by assuring the perfect fit for HBU (Hispanic business unit) consumers and shoppers, this way contributing to growth the business. Support and closely work with Mexico´s Cookies and crakers brands teams in the development of brand equity and halo initiatives, assuring a universal theme and language to be executed across region.

Your Impact

As a Brand Marketing Analyst, your main responsibilities will include:

Brand Support & Execution

• Support brand seasonality activations and work closely with the Shopper Marketing team to develop concepts, packaging designs, and local execution proposals.
• Support and follow up on HBU (U.S.) brand projects to ensure consistent implementation across markets.
• Assist in the creation of briefs for equity campaigns and brand communication initiatives.
• Support Lift & Adapt processes, including coordination of samples, exports, and packaging mock-ups.

A&M (Advertising & Marketing) Management

• Be the owner of the A&M file, accountable for monthly spend tracking.
• Manage the cross-charge process and G&A forecast.
• Ensure timely and accurate processing of A&M payment formats.

Portfolio & RM Processes

• Follow up on sell-in performance for innovation launches.
• Support the local team in Revenue Management and portfolio management processes.
• Handle SAP code creation, brand support communications, and project tracking in BLUE.

Qualifications

Who Are We Looking For?

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in brand marketing, trade marketing, or administrative support (preferred but not required).
• Languages: Advanced English (written and spoken).
• Technical skills:
• SAP: None or basic level.
• Nielsen / Euromonitor / Google Trends: Basic level.
• Digital knowledge: Basic level.
• Microsoft Office (Excel, PowerPoint, Outlook): Advanced level.
• Strong organizational skills, attention to detail, and ability to work collaboratively across local and regional teams.

We encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.