Brand Manager - Sico

Reckitt Benckiser LLC; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global hygiene and health company is seeking a Brand Manager in Mexico to enhance brand presence and drive growth in the Intimate Wellness sector. The ideal candidate will manage brand plans, P&L, create communication strategies, and lead innovation processes while collaborating with cross-functional teams. This role requires a Bachelor's degree, preferably in Business or Engineering, and familiarity with FMCG sectors. Competitive benefits and professional growth opportunities are offered.

Servicios

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Formación

• Familiarity with fast-moving consumer goods (FMCG) or consumer health sectors.
• Upper Intermediate or Advanced level of English.
• Experience in Marketing, Innovation, or Digital.

Responsabilidades

• Drive Intimate Wellness business in Mexico.
• Accomplish brand plans and P&L.
• Build the brand’s communication strategy.
• Plan instore activations and perform analysis to find opportunities.

Conocimientos

Data Analysis

Ecommerce

Adaptability and Innovation

Social Media

Digital Marketing Expertise

E-commerce Platforms

FMCG/Consumer Health Experience

Brand Management

Project Management

Analysing sales

Customer Relationship Management (CRM)

Educación

Bachelor's Degree in Business Areas or Industrial Engineering

Herramientas

IQVIA

Nielsen

Descripción del empleo

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Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.

We're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder commerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate growth.

About the role

Are you ready to be at the forefront of commerce innovation? Reckitt is looking for an energetic Brand Manager with a knack for strategy and a passion for growth. Dive into the heart of retail, and use your commercial flair to enhance our brands' presence. We offer the opportunity to shape the shopping experience for millions and transform our products' journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.

Your responsibilities

We need someone who helps us drive Intimate Wellness business in Mexico. The person will be responsible to accomplish the brand plans, P&L, build the brand’s communication strategy, plan instore activations, drive analysis to find opportunities, between others. This person is responsible for the development of an ABM and 2 scholars which need to develop according to their positions to also help support the brand plans and growth.

• Continuous brand performance tracking and new ideas proposal

• Comms leader with high focus on digital and BTL

• Leader of innovation process (artworks, volumes, codes creation, fcst planning, etc.)

• Helps to plan and build 4P’s plan with trade marketing

The experience we're looking for

- IQVIA / Nielsen
- Activations
- BAchelor's Degree in Business Areas or Industrial Engineering
- Familiarity with fast-moving consumer goods (FMCG) or consumer health sectors.
- Upper Intermediate or Advanced level of English
- Marketing / Innovation / Digital

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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