Brand Manager

3900 Bacardi-Martini Polska Sp. z.o.o.; Tultitlán; Presencial; MXN 50,000 - 80,000; Jornada completa

Descripción de la vacante

Una destacada empresa del sector de bebidas espirituosas está buscando un Brand Manager para liderar estrategias de marca en México. Con un enfoque en la innovación y la colaboración, serás responsable de impulsar el crecimiento y mantener la integridad de la marca en el mercado. Este rol requiere habilidades de liderazgo excepcionales y un fuerte entendimiento comercial en un entorno complejo y dinámico.

Servicios

Plan de retiro y pensión

Seguro médico y de vida

Buenas políticas de licencia familiar

Formación

• Mínimo 7 años de experiencia en marketing en bienes de consumo o bebidas espirituosas.
• Habilidades bilingües en español e inglés.
• Experiencia comprobada en liderazgo en una organización matricial.

Responsabilidades

• Diseñar estrategias innovadoras para el crecimiento de la marca en México.
• Liderar la planificación de actividades de la marca y administrar el P&L de la misma.
• Motivar y dirigir al equipo, monitorear el desempeño y reportar métricas.

Conocimientos

Acumen comercial

Negociación

Liderazgo

Marketing digital

Educación

Licenciatura en Marketing o Negocios

Descripción del empleo

Brand Managers understand the fundamental drivers of the brand, business, customers, partners, and competitors. They are responsible for adapting a brand strategy and maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products. Their Insights are critical to make smart decisions in the pursuit of long-term value creation for the brand & organization.

ABOUT YOU
You are a Marketing Leader who places consumer insights at the heart of your work. You inspire others to develop innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. You will be trusted to dive right in, take the lead, use initiative, and help build iconic brands. Strong relationship define you and you are skilled in building close partnerships across functions and leadership levels – both within and outside Bacardi.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL:

• Craft innovative strategies that push the boundaries, inspire change and impact consumer behaviour to drive growth for the Brand in Mexico
• Identify trends and customer needs, building a short/medium/long- term business pipeline to meet targets.
• Lead Integrated Activity Planning (IAP) in Mexico and the allocation of brand investment
• Coordinate and implement Marketing Strategies to achieve strategic goals
• Own Brand P&L
• Drive collaboration across the matrix to execute with brilliance at a local level
• Motivate the team, track performance and report metrics

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• 7+ years of broad marketing experience in consumer goods and or spirits. Relevant experience in Mexico
• Strong Commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of: Channel, price, promotional activity and through-the-line activation
• Business acumen, understanding of all areas of a business and how they are interconnected in order to make long term decisions
• Digitally savvy with social media expertise and the capacity to connect people and systems in the delivery of results
• Proven leadership within a matrix organisation, managing multiple stakeholders in a complex environment
• Bachelor´s degree in Marketing or Business
• Spanish native speaker. English bilingual

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
• Globally minded and able to demonstrate cross-cultural understanding and sensitivity
• Great communication skills and gravitas
• Socially engaging. We want someone who will love this job and make that clear for everyone they work with!
• Resilience and mental strength to deal with ambiguity
• Strong courage, negotiation skills and reasoning

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

At Bacardi,we arecommitted toproviding ourPrimos (employees) with a comprehensive Total Rewards package ofcompensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Medical, Critical Illness, and Life Insurance

Employee Assistance Programs

Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Careers at Bacardi

We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Apply now.

About Us

Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

BE FEARLESS
We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE FAMILY

We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.

THINK LIKE A FOUNDER

The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.