Brand Management Specialist, Sportswear LATAM

Nike Inc; Ciudad de México; Remote; MXN 420,000 - 650,000; Full time

Job summary

Nike seeks a passionate marketer for the Sportswear team in Mexico City to drive regional campaigns across Latin America. You will collaborate with brand creative, media, digital, retail, and sales to align plans with brand and business priorities. This role focuses on developing seasonal strategies and local insights.

Responsibilities include managing product deliveries, coordinating with agencies, and reporting on brand impact, while staying organized and proactive in a dynamic market.

Qualifications

• 2+ years marketing experience, preferably in sport, fitness, or fashion.
• High level of organization and accountability.
• Strong interest in trends, communities and Gen Z content.
• Clear understanding of brand management within marketing.
• Strong fundamentals of marketing from demand to purchase.
• Team player with initiative, risk-taking and curiosity.
• Ability to follow procedures for legal, security, and product management.

Responsibilities

• Maintain relationships with Nike Sportswear HQ teams; English presentation required.
• Bring local insights for LatAm strategies from social media and market research.
• Develop ideas to create consumer passion for Sportswear in Mexico and LatAm.
• Coordinate with marketing, business, and merchandising teams for alignment.
• Monitor, measure, and report brand and commercial impact of work.
• Adapt to evolving business needs and reprioritize plans as needed.
• Contribute to strategy and execution with organized, proactive work.
• Keep Central and South America teams informed and aligned.

Skills

Marketing experience

Cross-functional collaboration

Organizational skills

Trend awareness

Brand management understanding

Job description

WHO YOULL WORK WITH

You´ll work on the team responsible for defining Nike´s Sportswear presence in Mexico City and across Latin America.

This team is responsible for defining the vision for our brand and bringing it to life through integrated marketing campaigns that ensure we are connecting with the communities we serve.

You will work with marketing functions (brand creative, media, digital, retail, communications, social, etc) and with business functions (sales, merchandising) to align strong plans in support of brand and business priorities.

You will report to the Director of Sportwear LatAm, and your team will be accountable to the Sportswear team at World Headquarters. This role has no direct reports.

This role is based in Mexico City.

WHO WE ARE LOOKING FOR

We are looking for a passionate, organized marketer with a strong interest in culture and the culture of sport.

You will be expected to drive success for the Nike Sportswear team through:

• Contributing ideas to seasonal strategies.

• Partnering with cross functional marketing teammates to drive alignment on sportswear plans.

• Managing product and product deliveries.

• Working day to day with creative agencies as a reliable point of contact to resolve executional details.

• Supporting the execution of all brand activations.

• Leading workstreams independently where appropriate.

We expect the following experience:

• 2 or more years of experience in marketing, preferably within the sport, fitness, or fashion industries.

• High level of organization and accountability.

• Strong interest in staying up to date with trends, communities, moments, and content that is inspiring gen z.

• Clear understanding of the role of brand management within a marketing organization.

• Strong foundational knowledge about the core elements of marketing, from creating demand to converting to purchase.

• Team player mentality. Strong williness to learn, take initiative, take risks, and ask questions.

• Accountability and commitment to administrative aspects of the role: following procedures for legal, security, and product management.

WHAT YOU WILL WORK ON

You will bring our sportswear strategy to life, working on seasonal and yearlong marketing plans. This will require you to:

• Maintain relationships with the Sportswear team at World Headquarters (Beaverton Oregon) to keep our teams connected and aligned. Language proficiency required to present and discuss ideas in English.

• Bring local insights that can inform our strategies in Latin America. These can be extracted from social media, online research, or market research.

• Develop ideas to create consumer passion for Sportswear products in Mexico and LatAm.

• Maintain relationships across marketing, business, and merchandising teams to ensure clear communication, alignment, and support for the Sportswear organization.

• Monitor, measure, and report on brand and commercial impact of our work.

• Adapt to evolving business needs, reprioritizing or evolving plans as needed.

You will contribute to strategy, and be critical in execution. You must be organized.

You will also be expected to help keep Central and South America teams informed and aligned.