Brand Innovation Lead: New Products & Growth

Essity; Ciudad de México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Essity in Mexico City’s Santa Fe is seeking a Brand Innovation Coordinator to lead the Regio product pipeline from ideation to launch. You will coordinate with R&D, Supply Chain, Regulatory, Design, and Marketing to hit milestones and drive growth for the Toilet Paper franchise.

The role requires a university degree in business or marketing, 3–4 years of brand-building experience, and a data-driven, creative mindset. Fluent English and global-team collaboration are essential.

Formación

• University degree in business administration or marketing.
• 3–4 years relevant experience building & innovating powerful brands.
• Experience in developing short, mid- and long-term innovation strategies.
• Data driven mindset with strong analytical skills.
• Project management skills – ability to manage multiple projects at the same time.
• Open minded and creative passion for new challenges.
• Good communication skills.
• Fluent in English.
• Experience working with global teams is a plus.

Responsabilidades

• Responsible for driving the development of new products, refreshing existing franchises, and managing the pipeline from ideation to launch for the Regio Brand (Toilet Paper).
• Serve as the central hub connecting R&D, Supply Chain, Regulatory, Design, and Marketing teams to ensure milestones are met.
• Lead local & global innovation projects closely with Global Team, CMU & Brand Managers.
• Understand competitor activities, industry trends, and consumer behavior shifts to identify growth opportunities.
• Identify consumer needs & insights to generate innovation strategies across all funnel from Ideation to Launch.
• Ensure profitability of innovations by managing end to end financial & volume plans.
• Creative & analytical thinking is required to identify improvements in regular portfolio to increase profit.
• Partner with the marketing teams to hand over key product claims, toolkits, and selling sheets to the sales/commercial teams.
• Project management with operational teams to deliver innovation on time.

Conocimientos

Data-driven mindset

Analytical skills

Project management

Communication skills

English fluency

Educación

University degree, preferably in business administration or marketing

Descripción del empleo

Essity in Mexico City’s Santa Fe is seeking a Brand Innovation Coordinator to lead the Regio product pipeline from ideation to launch. You will coordinate with R&D, Supply Chain, Regulatory, Design, and Marketing to hit milestones and drive growth for the Toilet Paper franchise.

The role requires a university degree in business or marketing, 3–4 years of brand-building experience, and a data-driven, creative mindset. Fluent English and global-team collaboration are essential.