Brand Coordinator

Bacardi Martini Production; Estado de México; On-site; MXN 350,000 - 520,000; Full time

Benefits offered by this job

Competitive pay

Holiday/vacation

Pension plan

Medical insurance

Employee assistance

Leave policies

Job summary

Bacardi Martini Production in Mexico is seeking a Brand Coordinator who will be accountable for delivering performance targets on Brands activities in the country, driving value creation and planning, design and execution of consumer and customer programs in selected cities.

You will lead the situation assessment, develop an integrated activity plan, manage the A&P budget, ensure measurement of campaigns, and collaborate with agencies to activate assets, build marketing capabilities, and deliver

Qualifications

• Experience in brand planning and activation.
• Experience managing advertising budgets.
• Ability to assess performance and KPIs.
• Strong collaboration with agencies and internal teams.

Responsibilities

• Lead situation assessment for brands and help define growth drivers.
• Develop an integrated activity plan (IAP) including advertising & promotions.
• Support design and execution of brand assets for consumer & customer programs.
• Manage the A&P budget for brands.
• Ensure measurement and evaluation of activities in IAP.
• Build marketing and commercial capabilities across the organization.
• Lead strategy and execution of global brand assets for markets.
• Manage relationships with creative/media/PR/BTL agencies to tailor brand strategy.
• Oversee the execution of brand campaigns.

Skills

Brand management

Budget management

Campaign execution

KPI tracking

Stakeholder collaboration

Market analysis

Job description

As Brand Coordinator , you will be accountable for delivering performance targets on Brands activities in the country, driving value creation for our company. You will contribute to the planning, design and execution of consumer and customer programs, you will drive effective activation of these across targeted cities selected for investment.

About the role

• Lead the situation assessment for your Brands, and help define the Brands' Growth Drivers each year as part of the annual integrated activity planning process
• You will help develop an integrated activity plan ( IAP ) for your Brands including advertising & promotions to drive sell out in the market
• You will support the design and execution of selected Brands assets for consumer & customer programs.
• You will manage an A&P budget for your Brands as assigned to you
• You will ensure all Brands activities you manage are measured and evaluated as define in the IAP plan .
• You will build best in class marketing and commercial capabilities that will enable us to win in the marketplace.

Business Strategic Performance Management

• Accountable for delivery Brands performance targets: revenue, profitability, share, equity/Desire.
• Rigorously manage Brands A&P budget , in order to minimize costs and optimize returns on investment
• Actively monitor Brands KPIs and provide guidance on corrective action to achieve agreed objectives
• Ensure measurement and evaluation plan in place on over 80% of Brands activities on their Portfolio

Integrated Brands communication

• Lead the strategy and execute of global Brands Assets , as assigned
• Own relationship with creative/ Media / PR / BTL agencies to ensure Brands Strategy is appropriately tailored to support Countries as they activate their Brands plans
• Manage directly the execution of Brands campaigns

Leadership Agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become

Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with

Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.