Banamex PM - Transformación de Canal Digital

Citigroup; Ciudad de México; On-site; MXN 1,500,000 - 2,700,000; Full time

Job summary

Citi in Mexico City is seeking a Digital Experience Group Manager to lead a cross-functional team of creatives, strategists and producers, delivering innovative brand experiences across digital channels and bank branches.

You will drive research, usability studies, and data-driven insights, partner with designers and data scientists, manage vendors and budgets, and mentor staff while ensuring high standards of client service and regulatory compliance.

Qualifications

• 10+ years of experience in product/portfolio leadership or management consulting
• Experience leading cross-functional teams across creative, strategy and production
• Experience with digital/mobile platforms and eCommerce
• Usability research moderation experience and ability to conduct task-based studies
• Vendor management and budget experience
• Strong design thinking and digital design knowledge
• Ability to work independently and lead through ambiguity
• Excellent communication and public speaking skills

Responsibilities

• Lead cross-disciplinary team of creatives, strategists and producers to deliver brand experiences across digital channels
• Conduct cultural trend reports, competitive reviews, journey analyses, and digital roadmaps
• Partner with stakeholders to align on problems and solutions for customers
• Guide user-centric design decisions and collaborate with design leaders
• Coach and mentor team members and cultivate stakeholder relationships
• Manage projects with agile methods and data-driven iterations
• Track performance with analytics and translate insights into improvements
• Assess risk and ensure compliance with laws and internal policies

Skills

Leadership

Communication

UX/UI

Agile Management

Product Delivery

Public Speaking

Education

Bachelor's/University degree

Master's degree preferred

Tools

Digital analytics

Job description

The Digital Exp Grp Manager is accountable for management of complex/critical/large professional disciplinary areas. Leads and directs a team of professionals. Requires a comprehensive understanding of multiple areas within a function and how they interact in order to achieve the objectives of the function. Applies in-depth understanding of the business impact of technical contributions. Strong commercial awareness is a necessity. Generally accountable for delivery of a full range of services to one or more businesses/ geographic regions. Excellent communication skills required in order to negotiate internally, often at a senior level. Some external communication may be necessary. Accountable for the end results of an area. Exercises control over resources, policy formulation and planning. Primarily affects a sub-function. Involved in short- to medium-term planning of actions and resources for own area. Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval.

Responsibilities

• Partner closely with a cross-discipline team of creative talent, strategists and producers to invent and execute innovative brand experiences across a diverse range of channels including digital, mobile and bank branches
• Lead and conduct cultural trend reports, competitive reviews, opportunity assessments, target analyses, cross-channel audits, customer journeys, user research and usability studies, business requirement definition, digital roadmaps and much more
• Work directly with key internal stakeholders to understand their business, reach a shared vision of how to solve their problems while serving their customers, and ultimately help them to succeed
• Partner with design leaders to uncover the key questions to answer and guide user-centric design
• Coach and inspire others on a regular basis
• Empowered to build trusted relationships with internal stakeholders through regular engagement and strategic presentations
• Lead and champion the continuous learning process for Citi in partnership with key Data Science and Tech partners and trusted agency vendors
• Design and execute user research and usability studies, producing insights and business recommendations, and presenting them to large, senior audiences.
• Foster an ongoing partnership with a cross-discipline design team (and agencies/vendors) to invent, execute and improve upon breakthrough solutions.
• Manage all projects with agile methods ensuring that every project starts with customer needs, strategy and a well-defined problem to solve
• Uncover rich quantitative and qualitative insights from net promoter score data, digital analytics, first/second and third party research that propel teams forward and fuel remarkable solutions
• Design and work with internal analytics partners to track the performance of the team's solutions and use that data to inform the next iteration
• Manage multiple work streams with varying timelines and complexity with authority and passion
• Partner with other strategists, analysts, researchers and business leaders at Citi to create briefs and set expectations for deliverables
• Help package concepts and insights and present to internal stakeholders in persuasive, articulate and compelling ways
• Support leadership in the overall growth and development of business strategy
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications

• 10+ years of experience
• MBA. Statistics experience. Management consulting, marketing consulting or strategic planning experience at an agency
• Experience with technical facets of financial platforms or eCommerce
• Must be a trained usability research moderator comfortable and adept at conducting task-based usability studies
• Proven management of vendors
• Must have traditional planning experience
• Expert in various digital/mobile research technologies, software and equipment
• Demonstrated business acumen and comfort performing strategic analyses quickly and thoroughly
• A deep knowledge of the design thinking methodology
• Thorough understanding of digital design
• Able to work independently, solve problems creatively and lead through ambiguity
• Proven expertise in time and project management
• Exceptional communication (written and verbal) and public speaking skills

Education

• Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Principales Responsabilidades

• Definir la estrategia de transformación de proyectos Mobile mediante Inteligencia Artificial.
• Experiencia demostrada en la gestión de proyectos de automatización de extremo a extremo, incluyendo evaluación de procesos, diseño de soluciones, desarrollo, pruebas, despliegue y soporte en producción.
• Liderar un portafolio estratégico de aplicaciones y experiencias digitales.
• Impulsar nuevas formas de trabajo enfocadas en automatización, eficiencia e innovación continua.
• Implementar herramientas de IA para acelerar la creación de:
  • User Stories
  • Requerimientos funcionales
  • Wireframes y prototipos UX/UI
  • Documentación funcional y técnica
  • Casos de prueba y validaciones
  • Estimaciones y planeación de proyectos

Conocimientos obligatorios

• Deseable 10 años liderando proyectos tecnológicos y programas de transformación digital.
• Experiencia sólida en delivery de aplicaciones Mobile (iOS, Android y plataformas híbridas).
• Trayectoria liderando equipos de alto desempeño y proyectos de alcance corporativo.
• Experiencia impulsando iniciativas de innovación, automatización y transformación digital. Mobile Apps (iOS, Android, Flutter, React Native).
• Product Delivery y Agile Management.
• UX/UI y Customer Experience.
• Metodologías ágiles.
• Gestion de portfolios estratégicos.
• Experiencia aprovechando herramientas de IA.
• Éxito demostrado en la gestión de proyectos técnicos complejos en entornos regulados (GxP, SOX, HIPAA, etc.)

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Job Family Group

Product Management and Development

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Job Family

Digital Product Management

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Time Type

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Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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_Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._

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_View Citi's_ _EEO Policy Statement ( _and the_ _Know Your Rights ( _poster._

Citi is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.