BANAMEX- Líder de Reporting & Analytics - Portal Banamex.com

Citigroup; Ciudad de México; Presencial; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Citigroup is seeking a Senior Analytics Marketing Analyst to lead the delivery of ongoing marketing analytics projects within the Digital & Social Media Marketing function. The role requires deep analytical expertise, strong communication, and the ability to guide teams, coaches, and trainees, influencing project outcomes across regions and campaigns.

This position emphasizes modeling, scenario analysis, risk assessment in decisions, and adherence to Citi policies while delivering actionable

Formación

• Requires 5-8 years of experience in marketing analytics, modeling or related roles.
• Strong analytical skills to filter, prioritize and validate complex data.
• Excellent communication and diplomacy skills; leadership within teams.
• Experience coaching and training new recruits is a plus.

Responsabilidades

• Takes the lead on the delivery of assigned ongoing projects.
• Leads coordination, consolidation, evaluation, and presentation of analytics efforts and reporting.
• Performs modeling, scenario analysis and development of recommendations.
• Appropriately assess risk in business decisions, ensuring compliance with laws, rules and Citi policies.

Descripción del empleo

The Dig Mkt Analytics Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.

Responsibilities:

• Takes the lead on the delivery of assigned ongoing projects.
• Leads the coordination, consolidation, evaluation, and presentation and explanation of various analytics efforts and reporting.
• Performs modeling, scenario analysis and development of recommendations
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 5-8 years of experience in a marketing analytics, modeling or other related role

Education:

Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Marketing

Job Family:

Digital & Social Media Marketing

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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