BANAMEX Analista Analytics - PORTAL WEB

Citigroup Inc.; Ciudad de México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Citigroup Inc. is seeking a Marketing Analytics professional in Mexico City to support ongoing analytics projects, consolidate reports, and present insights that influence decision making.

The role requires 2–5 years in marketing analytics, experience with digital platforms, and strong data visualization skills using Power BI, Tableau or Looker Studio. Collaboration with marketing, product, and tech teams is essential for impact.

Formación

• 2-5 years of experience in marketing analytics and/or solid internships leveraging analytics and data modeling.
• Experience in digital environments (ecommerce, banking digital, and media).
• Experience with analytics tools (Google Analytics, Adobe Analytics, Mixpanel, Amplitude).
• Knowledge of SQL for data extraction from related bases.

Responsabilidades

• Supports the delivery of ongoing projects.
• Support the coordination, consolidation, evaluation, and presentation and explanation of various analytics efforts and reporting.
• Performs modeling, scenario analysis and development of recommendations
• Appropriately assess risk when business decisions are made, promoting compliance and ethical judgment, escalating control issues with transparency.

Educación

Bachelor's degree or equivalent

Herramientas

Power BI

Tableau

Looker Studio

Adobe Workspace

Google Analytics

Adobe Analytics

Mixpanel

Amplitude

SQL

Python/R

Descripción del empleo

The Dig Mkt Analytics Int Officer is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities:

• Supports the delivery of ongoing projects.
• Support the coordination, consolidation, evaluation, and presentation and explanation of various analytics efforts and reporting.
• Performs modeling, scenario analysis and development of recommendations
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 2-5 years of experience in marketing analytics and/or solid internships leveraging analytics and data modeling

Education:

• Bachelors/University degree or equivalent experience

Descripción de puesto adicional

Descripción del Rol

El Analista de Analytics es responsable de recolectar, procesar e interpretar datos digitales para generar insights que apoyar la toma de decisiones estratégicas. Su labor se centra en transformar datos en información clara y accionable para mejorar la experiencia del cliente, optimizar campañas y maximizar resultados de negocio.

Responsabilidades

• Definir, implementar y mantener frameworks de medición alineados a los objetivos del negocio.
• Analizar datos de diferentes fuentes (web, mobile, CRM, campañas y ventas digitales).
• Construir reportes y dashboards en herramientas de visualización (Power BI, Tableau, Looker Studio, Adobe Workspace).
• Realizar análisis de comportamiento de usuarios, funnels de conversión y segmentación de audiencias.
• Identificar tendencias, anomalías y oportunidades de optimización.
• Colaborar con equipos de marketing, producto y tecnología para traducir insights en acciones.
• Apoyar pruebas A/B y CRO con análisis de impacto.
• Documentar metodologías de análisis y garantizar la calidad de datos.
• Creación y entrega de dashboards en tiempo y forma con exactitud (mínima tasa de error)
• Análisis de funnels de conversión, segmentación de audiencias y comportamiento de usuarios.
• Identificación de tendencias, anomalías y oportunidades de optimización.

Formación Académica | Conocimientos Técnicos | Experiencia Laboral

• Licenciatura en Ingeniería, Matemáticas, Estadística, Marketing, Economía o carreras afines |Título profesional
• 1 a 3 años de experiencia en analítica digital o business analytics.
• Experiencia previa en entornos digitales (ecommerce, banca digital y medios).
• Manejo de herramientas de analítica digital (Google Analytics, Adobe Analytics, Mixpanel, Amplitude).
• Conocimiento de SQL para extracción de datos en bases relacionadas.
• Experiencia con herramientas de visualización (Power BI, Tableau, Looker Studio, Qlik).
• Conocimiento de ETL y manejo de datos en Excel y Python/R (deseable)
• Capacidad para estructura modelos de conversión, atribución y segmentación.
• Habilidad para interpretar métricas clave (CTR, Bounce Rate, Convertion Rate, LTV, CAC)
• Pensamiento crítico para transformar datos en insights accionables.

Habilidades de Liderazgo

• Comunicación clara y efectiva para presentar resultados a perfiles técnicos y de negocio.
• Orientación a resultados y resolución de problemas.
• Trabajo en equipo y proactividad en la búsqueda de oportunidades de mejora.
• Análisis críticos y orientación a resultados.
• Atención al detalle y rigurosidad en calidad de datos.
• Capacidad de trabajo en equipo y colaboración con distintas áreas.

Job Family Group:

Marketing

Job Family:

Digital & Social Media Marketing

Time Type:

Full time

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