B2B Marketing Manager

MezTal; Guadalajara; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading company is seeking a results-driven B2B Marketing Manager to lead growth-focused initiatives. This mid-level role includes designing multi-channel campaigns and optimizing lead journeys while collaborating closely with the sales team. The ideal candidate will have 5-7 years of B2B marketing experience, particularly in demand generation and using HubSpot.

Servicios

Christmas Bonus: 30 days

Major Medical Expense Insurance

Cell Phone Reimbursement & Transportation Subsidy

Hybrid Scheme

Exclusive Discounts with various companies

Formación

• 5-7 years experience in B2B marketing or growth marketing.
• Proven success in designing and executing lead generation and ABM campaigns.
• Fluency in HubSpot necessary.

Responsabilidades

• Design and execute multi-channel B2B marketing campaigns to generate leads.
• Manage HubSpot operations including workflows and reporting.
• Analyze campaign performance and recommend data-driven improvements.

Conocimientos

Collaboration

Analytical mindset

Project Management

Herramientas

HubSpot

Descripción del empleo

We are looking for a results-driven B2B Marketing Manager to lead growth-focused marketing initiatives that drive demand, accelerate the sales funnel, and support business development. This is a mid-level role for a marketer who thrives at translating sales goals into actionable marketing strategies while balancing both big-picture thinking and hands-on execution.

You'll be responsible for building and executing multi-channel B2B and ABM campaigns, optimizing lead journeys, and managing campaign performance in close collaboration with our sales team. You'll own the day-to-day operation and optimization of our HubSpot platform, ensuring all automations, workflows, and segmentation strategies are running smoothly and effectively.

Key Responsibilities

• Design and execute integrated B2B marketing campaigns across channels (email, paid digital, content, direct mail, social) to generate qualified leads, nurture prospects, and drive pipeline growth
• Lead account-based marketing (ABM) efforts targeting strategic accounts and key decision-makers, creating tailored strategies aligned to the buyer journey
• Maintain campaign calendars and documentation for visibility and alignment across departments
• Manage project timelines, deliverables, and stakeholder updates across internal marketing, design, and sales teams
• Analyze campaign performance to surface insights, identify gaps in messaging or tactics, and recommend data-driven improvements to strengthen results, inform future strategy and execution.
• Manage HubSpot operations, including list segmentation, workflows, automations, lifecycle marketing, email sequences, and reporting.
• Partner closely with the sales team to align campaigns with pipeline goals, ensure messaging reflects buyer needs, optimize lead handoff processes, and build a continuous feedback loop for insights and improvement
• Support the development of client-facing materials and sales collateral (brochure, one-pagers, case studies, white papers, etc.)
• Support other marketing initiatives and projects as needed to advance department goals and priorities
  
  
  

Requirements

• 5-7 years of experience in B2B marketing, demand generation, or growth marketing, preferably in a sales-driven environment.
• Proven success designing and executing lead generation and ABM campaigns across multiple channels.
• Fluency in HubSpot required. Must have experience building workflows, managing lifecycle automations, creating email sequences, and reporting on performance.
• Strong collaboration skills with the ability to align closely with sales, creative, and strategy teams.
• Confident project manager who can juggle multiple campaigns and prioritize deadlines effectively.
• Analytical mindset with experience using data to optimize marketing efforts.
• Self-starter who thrives in a fast-paced environment and is comfortable with both strategy and execution.
• Experience in healthcare, senior living, or hospitality is a plus
  
  
  

Benefits

• Christmas Bonus: 30 days, to be paid in December
• Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN
• Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements
• Dental Insurance: Always smile with confidence!
• Life Insurance: (Death and MXN Disability)
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + 3 floating holidays in addition to the 7 official holidays in Mexico
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United States
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals
• Exclusive Discounts: Benefits with different companies for being part of MezTal
• Academic Agreements: Access to national universities and language schools