B2B Growth Marketing Strategist

Immerse; México; On-site; MXN 420,000 - 720,000; Full time

Job summary

Immerse is seeking a hands-on Growth Marketing Specialist to turn plans into high-quality execution across multi-channel campaigns, email programs, content, events, social media, and HubSpot. You will independently manage campaigns from planning through launch, measurement, and optimization to drive demand and pipeline growth.

The role requires 3-4 years of hands-on B2B marketing experience, strong project-management, and a data-driven approach to testing and optimization.

Qualifications

• 3-4 years of experience in B2B marketing, growth marketing, demand generation, content marketing, or a related role.
• Hands-on experience executing marketing campaigns across multiple channels.
• Strong project-management skills and the ability to independently manage several initiatives and deadlines at once.
• Experience with email campaigns, content, social media, events, lead generation, or other demand-generation programs.

Responsibilities

• Campaign execution and lead generation: manage integrated B2B campaigns across email, content, social media, events and other channels; translate strategies into plans and launch assets; monitor performance and optimize.
• Email, HubSpot, and marketing operations: build/manage emails, nurture sequences, forms, landing pages, and simple workflows; ensure tracking and data hygiene.
• Content and social media: manage calendars, draft and adapt short-form content, coordinate blog production and newsletters; repurpose content across channels.
• Events and sales enablement: manage webinars and field events, coordinate logistics, ensure lead capture and post-event follow-up; create sales enablement materials.
• How success will be measured: campaigns launched on time with measurable pipeline impact; data-driven improvements and clear visibility for stakeholders.

Skills

B2B marketing

Growth marketing

Demand generation

Content marketing

Job description

Immerse is seeking a hands-on Growth Marketing Specialist to turn plans into high-quality execution across multi-channel campaigns, email programs, content, events, social media, and HubSpot. You will independently manage campaigns from planning through launch, measurement, and optimization to drive demand and pipeline growth.

The role requires 3-4 years of hands-on B2B marketing experience, strong project-management, and a data-driven approach to testing and optimization.