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An established industry player is seeking a dynamic marketing professional to lead strategic initiatives and enhance product offerings. This role involves authoring key strategy documents, driving segmentation methods, and collaborating across teams to achieve business objectives. The ideal candidate will have a strong background in marketing, particularly in the medical device sector, and possess exceptional communication skills. Join a forward-thinking company that values innovation and excellence, where your contributions will directly impact the success of the organization and the satisfaction of its customers.
What you will do-
• Author and leverage marketing team to create key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Surface new or unexpressed customer needs, leading to product/program improvements.
• Adhere to organizational protocols, practices and procedures for gathering competitive information.
• Drive segmentation and targeting methods to improve commercial efficiency. Develop pricing approach consistent with the marketing strategy and brand positioning.
• Accurately forecast resource needs. Establish metrics and goals/success criteria and milestones. Demonstrate financial acumen.
• Hold self and others accountable to deliver high quality results with passion, energy, and drive to meet business priorities. Mentor, develop and inspire others.
• Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives.
• Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
What you need-
Minimum Qualifications (Required):
• Bachelor’s degree.
• 6+ years of work experience.
Preferred Qualifications (Strongly desired):
• MBA
• 3+ years medical device or marketing/sales experience
• Excellent presentation and interpersonal communications skills
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)