Associate Director - LATAM Consumer Marketing

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Position Title: Associate Director - LATAM Consumer Marketing

Supervisor: Phelipe Philippsen – CMO and CMH AVP

Consumer Experience and Innovation is a core marketing role to build and advance the consumer marketing capability of the Eli Lilly LATAM Hub. The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech & health start-ups) as the owner/leader of the project to develop & execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding.

The manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.

The Position

We are seeking a seasoned, strategic, and visionary leader to join our team as the Associate Director - LATAM Consumer Marketing. In this high-impact role, you will drive the consumer engagement agenda across Brazil, Mexico, and Colombia, shaping and executing innovative, insight-driven strategies to enhance brand awareness, engagement, and loyalty among patients and healthcare consumers.

You will be at the forefront of redefining how we connect with end-users, leveraging a deep understanding of their needs to influence brand strategy at the highest levels. Working cross-functionally with country teams and global stakeholders, you will ensure seamless strategy development, localization, and execution across the region.

As a Consumer Strategy Manager, your main responsibilities will be to:

• Develop and implement content-driven campaigns aimed at educating patients and encouraging them to seek medical treatment.
• Innovate approaches for patient interaction, including the creation of new solutions, digital ecosystems, and collaboration initiatives in the field of patient engagement.
• Guide brand teams in identifying consumer insights by collaborating with Market Research and Creative Agency partners. Ensure a comprehensive understanding of all consumer insights and identify the most relevant ones for the overall brand strategy.
• Take the lead in developing consumer messaging and actively collaborate with agencies on the creation of creative platforms.
• Lead ideation and development of novel strategies to reach and support customers, such as exploring opportunities in digital health, based on the business needs.
• Develop social media partnerships with platforms, channels, digital Key Opinion Leaders (KOLs), patient, KOLs, and other collaborations as needed, to promote disease awareness and education.
• Monitor metrics and adjust campaign parameters to enhance overall impact.
• Formulate and execute the operational Patient Engagement plan in alignment with the patient engagement strategy.
• Establish and nurture networks and partnerships with relevant stakeholders.
• Assist brand teams in shaping their consumer marketing strategies, including the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors.

About You

Qualifications:

• 10+ years of experience in consumer marketing companies, brand strategy, or patient engagement within consumer sectors.
• Proven track record of developing and executing regional strategies in LATAM markets.
• Strong leadership and influencing skills, with experience managing cross-functional teams and external partners.
• Deep understanding of digital marketing, patient ecosystems, and consumer behavior in healthcare.
• Strategic thinker with a hands-on approach, able to balance vision with execution.
• Solid project management experience and skills and operational excellence mindset (governance).
• Experience of developing and leading projects in the absence of set procedures (creating a precedent).

Location: Brazil or Mexico

Additional Information:

• Some travel is possible, up to 5-15%.