Associate Brand Manager

Danone; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Une entreprise leader dans l'industrie alimentaire recherche un Associate Brand Manager pour gérer des processus commerciaux et conduire des innovations. Le candidat idéal aura une expérience en marketing, d’excellentes compétences en communication et une capacité à travailler dans un environnement dynamique et en évolution rapide. Offrant une culture de diversité inclusive et des opportunités de croissance, ce rôle est une excellente occasion de faire un impact significatif au sein de l’entreprise.

Formación

• 3-5 ans d'expérience en marketing dans le secteur CPG/FMCG.
• Capacités d'adaptation rapide à de nouveaux environnements.
• Compétences fortes en prise de décision basée sur des faits.

Responsabilidades

• Gérer et diriger les processus commerciaux y compris la planification de la demande.
• Conduire des études de marché en utilisant des méthodologies qualitatives et quantitatives.
• Développer et gérer des plans marketing annuels.

Conocimientos

Leadership

Communication

Presentation

Analytical Thinking

Descripción del empleo

Breve introducción de la posición

If you are seeking a new challenge in Brand Building, have 3-5 years of marketing experience in CPG/FMCG, and want to build a career with one of our core brands, apply for this role as an Associate Brand Manager.

Acerca de ti

Objectives of the Role

• Lead and manage business processes including demand planning, GPS, and S&OP.
• Utilize analytical skills for market diagnostics (Nielsen-SOM, panel) and performance KPIs of brands/innovations (sell-in/sell-out).
• Measure brand power, awareness, TOM, and equity drivers.

Key Responsibilities

• Participate in building and implementing equity strategies based on consumer insights.
• Manage communication campaigns across TV, Digital, PR, influencer marketing, e-commerce, and AI.
• Conduct market/consumer studies using qualitative and quantitative methodologies.
• Understand media flow and performance variables (TV, digital, PR KPIs, etc.).
• Drive innovation processes from start to finish, collaborating with plant and logistics teams.
• Follow up on P&L key lines: volume, COGS, NS, profitability, A&P.
• Develop and manage annual marketing plans with the manager.

Target Profile & Skills

• Leadership and positive influence across multidisciplinary areas.
• Strong networking and communication skills (clarity, synthesis, concreteness).
• Presentation skills with a focus on storytelling.
• Fact-based decision-making.
• Extroverted, comfortable speaking in public forums, debating with facts.
• Quick adaptation and fast landing in new environments.
• Resilience, openness to change, flexibility.
• Strong follow-up skills.
• Agile, able to keep up with fast-paced environments, sense of urgency.
• Organized with good planning and anticipation.

Acerca de nosotros, lo que ofrecemos y lo que viene

Join Danone in bringing to life our vision of 'One Planet, One Health.' Embrace a culture of Inclusive Diversity where your unique contributions drive our collective success. Seize the opportunity to innovate, lead, and make a meaningful impact. Work collaboratively in agile teams to achieve specific goals and grow alongside the company. Come experience it for yourself!