Area Sales Manager - Mexico and South America

Damiani Group; Ciudad de México; Hybrid; MXN 900,000 - 1,500,000; Full time

Job summary

Damiani Group in Mexico City is seeking an Area Sales Manager to drive the wholesale business for Damiani and Baume & Mercier in Mexico and selected South America. Based in Mexico City, you will interface with wholesale partners and lead the commercial strategy.

You will report to the Regional Commercial Manager and collaborate with marketing, trade marketing, supply chain and customer service to execute the Group’s commercial plan.

Qualifications

• 4+ years in luxury, preferably jewellery and/or watchmaking.
• Proven Wholesale and Key Account experience.
• Experience with luxury brands or retailers.
• Strong relationship-building and communication skills.
• Willingness to travel extensively in Mexico and selected South American markets.

Responsibilities

• Develop and execute the wholesale strategy for both brands.
• Manage and develop wholesale partners and key accounts.
• Travel regularly to priority markets.
• Deliver sales targets and improve profitability.
• Coordinate with Marketing and Supply Chain for activations.

Skills

Wholesale

Key Accounts

Account development

Relationship mgmt

Travel

Job description

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Area Sales Manager - Mexico and South America

Date: Oct 2, 2026

Location:Città del Messico

Location: Mexico City, Mexico
Brands: Damiani & Baume & Mercier
Scope: Mexico + selected accounts in South AmericaFunction: Sales / Wholesale / Business Development
Reporting to: Regional Commercial Manager – Damiani Group

Position Overview

The Area Sales Manager will be responsible for the commercial development of Damiani and Baume & Mercier, with a primary focus on the Wholesale business in Mexico and selected accounts in South America.

Based in Mexico City, the Area Manager will act as the commercial interface between the brands and their wholesale partners, developing existing accounts, and ensuring the successful execution of the Group’s commercial strategy.

The position reports directly to the Regional Commercial Manager – Damiani Group and will work closely with the commercial, trade marketing, supply chain and customer service teams of both brands.

Key Responsibilities

Wholesale & Key Account Management – Mexico

• Develop and execute the wholesale strategy for both brands.
• Manage and develop existing wholesale partners and key accounts.
• Establish strong relationships commercial directors and purchasing teams.
• Define and achieve annual sales and sell-out objectives by account and brand.
• Identify and develop new strategic accounts and distribution opportunities.
• Develop visibility and trade marketing initiatives within approved guidelines.
• Conduct regular business reviews and action plans to improve sales, sell-out and profitability.
• Ensure the quality and consistency of the distribution network in line with each brand’s positioning.

South America

• Manage a selected portfolio of strategic wholesale accounts in South America.
• Develop existing relationships and identify opportunities for new business.
• Monitor sales, sell-out, stock, visual merchandising, trade marketing activities and overall account performance.
• Travel regularly to priority markets according to business needs.

Sales, Stock & Business Development

• Deliver agreed sales, sell-out and profitability targets.
• Monitor sales performance, stock levels, product mix and inventory rotation.
• Work with Supply Chain and Customer Service to optimize product availability and replenishment.
• Identify market trends, competitors and new business opportunities.
• Prepare sales forecasts, budgets and regular commercial reports.
• Provide the Regional Commercial Manager with accurate market intelligence and recommendations.

Brand & Market Development

• Ensure the correct positioning and representation of Damiani and Baume & Mercier within the wholesale network.
• Coordinate with Marketing, PR and Visual Merchandising teams on local activations, launches and events.
• Support product and brand training for wholesale partners and their sales teams.
• Ensure compliance with brand, pricing, merchandising and visual standards.

The Area Manager will report directly to the Regional Commercial Manager – Damiani Group, who will define the overall commercial strategy, objectives and priorities.

The Area Manager will have a high level of autonomy in the day-to-day management of the territory while remaining accountable for commercial performance, business development, forecasting and execution.

Key interfaces include:

Regional Commercial Manager – Damiani Group

Headquarters in Switzerland and Italy: Marketing & Communication, Visual Merchandising, Supply Chain & Logistics, Customer Service / After-Sales, Finance and Legal departments.

Candidate Profile

• 4+ years of experience in luxury, preferably jewellery and/or watchmaking.
• Track record in Wholesale and Key Account Management.
• Experience with luxury brands or retailers and/or distributors.
• Proven ability to develop new business and achieve commercial targets.
• Strong relationship-management and communication skills.
• Entrepreneurial, autonomous and highly commercially driven.
• Willingness to travel extensively throughout Mexico and selected South American markets.