Analytical Lead, LCS (English, Spanish)

Google Inc.; Ciudad de México; Presencial; MXN 1,099,000 - 1,467,000; Jornada completa

Descripción de la vacante

A leading tech company in Mexico City is seeking an Analytical Lead to provide data-driven insights for marketing measurement. The ideal candidate has a Bachelor's degree and at least 5 years' experience in marketing analytics, strong skills in SQL and Business Intelligence tools, and is fluent in both English and Spanish. This role requires building client relationships and using data to influence marketing strategies.

Formación

• 5 years of experience with marketing measurement and attribution techniques.
• Experience building and automating reporting dashboards.
• Experience using SQL or programming languages like R or Python.

Responsabilidades

• Meet with executive customer leadership to uncover business objectives.
• Develop strong relationships with stakeholders to test the status quo.
• Leverage expertise in measurement solutions to help customers.

Conocimientos

Marketing measurement techniques

Google Ads

Business Intelligence tools

SQL

Bilingual (English, Spanish)

Educación

Bachelor's degree or equivalent

Herramientas

Tableau

Spotfire

Looker Studio

Descripción del empleo

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

Please submit your resume in English - we can only consider applications submitted in this language.

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
• Experience in building and automating reporting dashboards using Business Intelligence tools such as Tableau, Spotfire, Qlik, Looker Studio.
• Experience using SQL to extract and manipulate data, or with other programming or scripting languages such as R or Python.
• Ability to communicate in English and Spanish fluently to support client relationship management in this region.

Preferred qualifications:

• Experience in performing feature engineering techniques to optimize data pipelines and build models for business problem-solving.
• Experience in developing and implementing a variety of data models, including predictive, descriptive, and prescriptive models, for business applications (e.g., R, Python, SAS, etc.).
• Ability to translate business problems into analysis frameworks and translate analysis results back into business recommendations.
• Ability to grow in fluid environments and to deliver simple and engaging stories.
• Excellent communication, time management and prioritization skills.

About the job

As an Analytical Lead, you will use data-driven insights to help our customers achieve their business objectives. You will help influence our customers marketing measurement plans.

You will have an investigative background with experience in strategy consulting, marketing analytics, financial modeling, or statistical analysis. You will analyze datasets and identify actionable insights. You will help customers increase their measurement maturity by adopting best practices in marketing measurement and media attribution. You will use Google internal data, customer marketing campaign performance data, and customer data to identify trends, opportunities, and marketing strategies that drive growth for our customers and Google.

You will be thinking critically, be comfortable with ambiguity, demonstrate strong business acumen, and a problem solver. You will work directly with customers and own relationships with key decision makers, including executive leaders in strategy and analytics teams.You will build trust and motivate change both internally and externally.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Meet with executive customer leadership to uncover business objectives and issues.
• Develop strong relationships with both internal and external stakeholders, earning their trust to test the status quo by telling compelling stories with data.
• Leverage your expertise in measurement solutions like incrementality, marketing mix models and attribution to test and measure the success and impact of your recommendations, helping our customers understand the true value provided by Google's partnership.
• Collaborate with other Googlers and partner with internal and external product, research, data and measurement teams to define a cross-media measurement standard that supports an accurate measurement for a customers business, and bring full investigative capabilities to them.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.