Analista de Medios y Prensa (Torreón) - Inteligencia

Placements24; Torreón; On-site; MXN 180,000 - 240,000; Full time

Benefits offered by this job

Health benefits

Professional development

Stable work environment

Job summary

Placements24 seeks a meticulous Analista de Medios y Prensa based in Torreón, Coahuila, to monitor media coverage, analyze sentiment, and provide actionable insights for communication strategies. You will track mentions across multiple platforms and prepare comprehensive reports for senior management, contributing to brand protection and strategic PR efforts.

The role emphasizes translating data into insights, maintaining accuracy, and delivering timely alerts to stakeholders, with opportunities

Qualifications

• Bachelor's degree or equivalent in communications-related field.
• 1–3 years in media monitoring or PR support.
• Experience with media monitoring tools (Cision, Meltwater) desirable.
• Strong analytical and written/spoken Spanish communication.
• High attention to detail and accuracy.

Responsibilities

• Monitor media coverage across print, online, broadcast, and social media.
• Utilize media monitoring software to track mentions of the company, its products, and key executives.
• Analyze media coverage for sentiment, key themes, and message penetration.
• Prepare daily, weekly, and monthly media reports, summarizing key findings and trends.
• Identify emerging media issues and provide timely alerts to relevant stakeholders.
• Conduct research on competitor media activities and industry trends.
• Assist in developing media analysis metrics and reporting dashboards.
• Maintain a database of media contacts and coverage.
• Support the public relations team with media-related research and information gathering.
• Archive media coverage for future reference and analysis.

Skills

Analytical thinking

Attention to detail

Spanish language proficiency

Communication skills

Time management

Education

Bachelor's degree in Communications/Journalism/Public Relations/Marketing or related field

Tools

Cision

Meltwater

Job description

Placements24 seeks a meticulous Analista de Medios y Prensa based in Torreón, Coahuila, to monitor media coverage, analyze sentiment, and provide actionable insights for communication strategies. You will track mentions across multiple platforms and prepare comprehensive reports for senior management, contributing to brand protection and strategic PR efforts.

The role emphasizes translating data into insights, maintaining accuracy, and delivering timely alerts to stakeholders, with opportunities