Analista de marketing

KATUN Latinoamérica; Aguascalientes; Presencial; MXN 50,000 - 200,000; Jornada completa

Descripción de la vacante

A leading company in imaging supplies seeks a Marketing Analyst to enhance brand visibility and drive sales. This role encompasses marketing promotions, catalog management, and data analytics, focusing on optimizing strategies across e-commerce platforms such as MercadoLibre, ideal for a bilingual candidate with strong analytical skills.

Formación

• 1-2 years of proven experience in marketing or promotions management.
• Experience managing online marketplaces, especially MercadoLibre, is highly preferred.
• Demonstrated experience managing product catalogs or online content with attention to detail.

Responsabilidades

• Lead marketing promotions from ideation to execution.
• Manage product information within the Katun OnLine Catalog.
• Generate comprehensive reports leveraging data for strategic decisions.

Conocimientos

Bilingual English/Spanish

Analytical skills

Communication

Project management

Educación

Bachelor's degree in Marketing

Business Administration or E-commerce

Herramientas

Microsoft Excel

Google Analytics

Descripción del empleo

Do you want to work with a top performer? So do we! We’re Katun Corporation, and we’re looking for a talented Marketing Analyst to join our performance-proven team of professionals.

For over 40 years, Katun has been one of the world’s leading providers of OEM-compatible imaging supplies, photoreceptors, and parts for copiers, printers, MFPs, and other imaging equipment. From our humble beginnings in 1979, we pioneered and helped legitimize the imaging supplies aftermarket. Today, we serve 10,000 customers in 116 countries from our headquarters in Minneapolis and dozens of worldwide locations. We believe that in order for people and businesses to prosper, we must protect the environment first, as a healthy planet and a healthy community go hand in hand. This applies to our local and global communities as well.

Purpose

The Marketing & Promotions Specialist will be a key player in developing, executing, and analyzing our marketing and promotional strategies. This role is crucial for driving sales, enhancing brand visibility, and optimizing our online and offline commercial efforts, with a particular focus on product information management within our Katun OnLine Catalog and other digital platforms. The ideal candidate will possess a strong blend of analytical skills, creativity, and a proactive approach to managing multiple projects simultaneously, particularly within the e-commerce landscape..

Key Responsibilities:

Marketing Promotions:

• Lead the end-to-end process of marketing promotions, including ideation, creation, and execution across various channels.
• Conduct in-depth analysis of promotional effectiveness, measuring ROI, sales impact, and customer engagement.
• Manage the full lifecycle of promotions, ensuring timely implementation and alignment with business objectives.
• Prepare and present detailed results and insights during "Junta de Resultados" (Results Meetings) to key stakeholders.

Rebates Management:

• Oversee the creation and administration of customer and channel rebate programs.
• Ensure accurate tracking, processing, and reconciliation of all rebates.

Promotional Items:

• Manage the selection, procurement, and distribution of promotional items for campaigns and events.
• Ensure brand consistency and effectiveness of all promotional merchandise.

Katun OnLine Catalog (KOLC) Management:

• Manage and maintain product information within the Katun OnLine Catalog.
• Ensure accuracy and completeness of product data, including prices, descriptions, and compatibility.
• Develop and implement engaging visual content, such as banners and pop-ups, within the catalog and associated platforms.

Pricing & Product Information Management:

• Maintain and update product pricing, descriptions, and compatibility information across various platforms.
• Oversee the creation and deployment of marketing assets such as banners and pop-ups for online presence.
• Manage "Pricing Cost Sets 31/32" (clarify this if it's a specific system/process) to ensure accurate product costing.

Reporting & Analytics:

• Generate and interpret comprehensive reports, leveraging data for strategic "Price Decision Tool Build Up."
• Utilize data to inform pricing strategies and promotional effectiveness.

MercadoLibre Management:

• Full management of the company's presence and sales activities on MercadoLibre.
• Optimize product listings, manage campaigns, and oversee customer interactions on the platform.
• Monitor competitor activity and market trends on MercadoLibre to identify opportunities.

Education and Experience:

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
• 1-2 years of proven experience in marketing, promotions management, or e-commerce, preferably in, B2B supplies

Knowledge, Skills and Abilities

• Bilingual English/Spanish
• Demonstrated experience managing product catalogs or online content, particularly with attention to detail regarding pricing, descriptions, and compatibility (experience with Katun OnLine Catalog specifically is a strong plus).
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Experience with CRM and/or ERP systems is a plus.
• Proficiency in Microsoft Excel (advanced level for data analysis and reporting).
• Demonstrated experience managing online marketplaces, especially MercadoLibre, is highly preferred.
• Excellent communication, presentation, and interpersonal skills, capable of interacting effectively with various internal and external stakeholders.
• Proactive, highly organized, and able to manage multiple projects simultaneously in a fast-paced environment.
• Creativity and an innovative approach to problem-solving.

Equipment/Software Utilized

• Proficient computer skills, including intermediate level (or greater) experience with Microsoft Office Suite. Particularly y Excel
• Expertise in Google Analytics
• Strong knowledge on designing software.