Aggregator Marketer

Arrow Electronics Australia Pty Ltd; Tlaquepaque; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading company seeks an Aggregator Marketer to develop and execute marketing campaigns across aggregator channels. The ideal candidate will leverage data-driven strategies to enhance visibility, traffic, and conversions. This hybrid role emphasizes collaboration and performance analysis to maximize return on ad spend.

Servicios

30 days of Christmas bonus

12 vacation days plus 2 floating days

Vision and Dental Assistance

Life Insurance

10% Food/Pantry Vouchers

Healthcare Insurance

13% Savings Fund

Access to Employee Discount Program

Formación

• 5+ years of experience in digital marketing, specifically in aggregator or metasearch campaign management.
• Understanding of pricing models (CPC, CPA) and their applications.
• Strong analytical skills to optimize listings and campaign performance.

Responsabilidades

• Develop strategies for aggregator platforms and deploy scalable campaigns.
• Track performance across different models including PPC, CPA.
• Optimize campaigns for visibility and conversion rates.

Conocimientos

Analytical skills

Campaign optimization

Bidding strategy development

Performance analysis

Descripción del empleo

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Aggregator Marketer is responsible for strategizing and executing marketing campaigns across aggregator channels to drive visibility, traffic, and conversions. This role requires an individual who can develop data-driven strategies for metasearch and comparison platforms while efficiently managing marketing spend. The ideal candidate will have expertise in aggregator platform mechanics, bid management, campaign optimization, and performance analysis. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign effectiveness through data analysis and strategic adjustments.

If you're passionate about aggregator marketing and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you!

Key Responsibilities

Develop comprehensive strategies for aggregator platforms, selecting channels that best fit the business in terms of target markets, costs, and conversion potential

Deploy cost-effective, scalable campaigns in the competitive aggregator space

Craft engaging visuals and copy for aggregator listings that appeal to your target audience

Compete for higher placement in search results to maximize click volume and visibility

Develop a well-thought-out bidding strategy aligning with your target audience's behavior and seasonal trends

Optimize the number of direct conversions and potentially grow percentage of the overall channel mix through strategic positioning

Implement a strategic, data-informed approach to make aggregator engines a powerful distribution channel

Set bid limits and allocate resources strategically to ensure cost-effective campaigns

Optimize bid strategies based on market conditions and competitive landscape

Performance Analysis & Optimization

Track and analyze performance across different aggregator models including PPC, CPA, and other available options

Monitor platform-specific metrics and performance benchmarks to identify optimization opportunities

Understand the complex digital journey and optimize aggregator efforts within the holistic digital landscape

Focus on conversion rate as the key measurement of success, optimizing campaigns accordingly

Analyze competitor listings and strategies to improve positioning and differentiation

Ensure rate parity across your direct channels and third-party listings to maximize conversion potential

Launch omnichannel campaigns to gain greater balance in the online booking equation

Use analytics to make data-driven decisions for building an effective marketing and distribution strategy

Monitor key metrics such as click-through rates, conversion rates, and return on ad spend in real-time

What We Are Looking For:

5+ years of experience in digital marketing with demonstrated success in aggregator or metasearch campaign management

Understanding of different pricing models (CPC, CPA, hybrid) and their applications across platforms

Experience with major aggregator platforms and their unique requirements and audience behaviors

Knowledge of omnichannel marketing perspective and integration of aggregator strategies

Understanding of aggregator payment models and their impact on marketing strategy

Strong analytical skills with the ability to optimize listings and campaign performance

Experience developing bidding and pricing strategies across multiple platforms

Proven ability to leverage performance data to refine marketing strategies

Experience with campaign management automation and performance tracking

Understanding of the differences between aggregator platforms and direct booking channels

Preferred Qualifications:

Experience identifying high-intent audiences on aggregator platforms to improve conversion rates

Understanding of upsell and cross-sell opportunities within aggregator platforms

Knowledge of platform-specific algorithm changes and their impact on campaign performance

Experience implementing targeted campaigns across regional & international markets

Experience with remarketing strategies to capture users who have abandoned the conversion process

Experience with aggregator management solutions and their implementation

Demonstrated ability to adapt campaigns in real-time based on performance data

Experience analyzing total cost of ownership across different aggregator platforms and pricing models

Work Arrangement:

Hybrid: 3 days in office/2 days work from home

What's In It For You:

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

30 days of Christmas bonus

12 vacation days plus 2 floating days, sick days and holidays

Vision and Dental Assistance

Life Insurance

10% Food/Pantry Vouchers

13% Savings Fund

Access to Arrow’s Employee Discount Program

Growth Opportunities, and more!

Apply now!

#LI-HN1

Annual Hiring Range/Hourly Rate:

Position:

Aggregator Marketer

Job Description:

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Aggregator Marketer is responsible for strategizing and executing marketing campaigns across aggregator channels to drive visibility, traffic, and conversions. This role requires an individual who can develop data-driven strategies for metasearch and comparison platforms while efficiently managing marketing spend. The ideal candidate will have expertise in aggregator platform mechanics, bid management, campaign optimization, and performance analysis. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign effectiveness through data analysis and strategic adjustments.

If you're passionate about aggregator marketing and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you!

Key Responsibilities

Strategy & Campaign Development

• Develop comprehensive strategies for aggregator platforms, selecting channels that best fit the business in terms of target markets, costs, and conversion potential

• Deploy cost-effective, scalable campaigns in the competitive aggregator space

• Craft engaging visuals and copy for aggregator listings that appeal to your target audience

• Compete for higher placement in search results to maximize click volume and visibility

• Develop a well-thought-out bidding strategy aligning with your target audience's behavior and seasonal trends

• Optimize the number of direct conversions and potentially grow percentage of the overall channel mix through strategic positioning

• Implement a strategic, data-informed approach to make aggregator engines a powerful distribution channel

• Set bid limits and allocate resources strategically to ensure cost-effective campaigns

• Optimize bid strategies based on market conditions and competitive landscape

Performance Analysis & Optimization

• Track and analyze performance across different aggregator models including PPC, CPA, and other available options

• Monitor platform-specific metrics and performance benchmarks to identify optimization opportunities

• Understand the complex digital journey and optimize aggregator efforts within the holistic digital landscape

• Focus on conversion rate as the key measurement of success, optimizing campaigns accordingly

• Analyze competitor listings and strategies to improve positioning and differentiation

• Ensure rate parity across your direct channels and third-party listings to maximize conversion potential

• Launch omnichannel campaigns to gain greater balance in the online booking equation

• Use analytics to make data-driven decisions for building an effective marketing and distribution strategy

• Monitor key metrics such as click-through rates, conversion rates, and return on ad spend in real-time

What We Are Looking For:

• 5+ years of experience in digital marketing with demonstrated success in aggregator or metasearch campaign management

• Understanding of different pricing models (CPC, CPA, hybrid) and their applications across platforms

• Experience with major aggregator platforms and their unique requirements and audience behaviors

• Knowledge of omnichannel marketing perspective and integration of aggregator strategies

• Understanding of aggregator payment models and their impact on marketing strategy

• Strong analytical skills with the ability to optimize listings and campaign performance

• Experience developing bidding and pricing strategies across multiple platforms

• Proven ability to leverage performance data to refine marketing strategies

• Experience with campaign management automation and performance tracking

• Understanding of the differences between aggregator platforms and direct booking channels

Preferred Qualifications:

• Experience identifying high-intent audiences on aggregator platforms to improve conversion rates

• Understanding of upsell and cross-sell opportunities within aggregator platforms

• Knowledge of platform-specific algorithm changes and their impact on campaign performance

• Experience implementing targeted campaigns across regional & international markets

• Experience with remarketing strategies to capture users who have abandoned the conversion process

• Experience with aggregator management solutions and their implementation

• Demonstrated ability to adapt campaigns in real-time based on performance data

• Experience analyzing total cost of ownership across different aggregator platforms and pricing models

Work Arrangement:

• Hybrid: 3 days in office/2 days work from home

What's In It For You:

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

• 30 days of Christmas bonus

• 40% vacation premium

• 12 vacation days plus 2 floating days, sick days and holidays

• Vision and Dental Assistance

• Life Insurance

• Healthcare Insurance

• 10% Food/Pantry Vouchers

• Restaurant Vouchers

• 13% Savings Fund

• Access to Arrow’s Employee Discount Program

• Growth Opportunities, and more!

Apply now!

#LI-HN1

Annual Hiring Range/Hourly Rate:

$64,216.67 - $59,400.00 MXN Monthly

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:

MX-JAL-Tlaquepaque, Mexico (HPE Guad office)

Time Type:

Full time

Job Category:

Marketing and Communications

EEO Statement:

Please be sure to include all work history on your resume including: temporary employment, work as a contractor, other subsidiaries, changes in entities legal name, etc.

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin. (EEO policy Mexico )