Advertising & Marketing Communications Supervisor

MasterBrand Cabinets; San Pedro Garza García; Presencial; MXN 30,000 - 50,000; Jornada completa

Descripción de la vacante

A leading company in home and security seeks an Advertising & Marketing Communications Supervisor in Nuevo León. The role involves developing marketing strategies, managing brand communications, and mentoring junior talent. Ideal candidates will possess a degree in Marketing or Business and relevant experience in the industry.

Formación

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4 years of marketing experience required.
• Strong teamwork and collaboration skills needed.

Responsabilidades

• Aligning and cascading the annual marketing/communication strategy.
• Developing creative content for promotional campaigns and media.
• Monitoring execution and measuring campaigns’ effectiveness.

Conocimientos

Teamwork

Cross-functional coordination

Verbal communication

Written communication

Presentation skills

Educación

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Related field

Descripción del empleo

Advertising & Marketing Communications Supervisor

• Full-time
• Department: Marketing

About Us

Fortune Brands began its journey as a publicly traded company (NYSE: FBHS or “Fortune Brands Home & Security, Inc.”) in 2011, as a successful spin-off from Fortune Brands, Inc. Since then, we have grown organically and through acquisitions, and have delivered strong financial performance. We have also proven our resilience and execution excellence. We outperformed and expanded in our categories through the housing market recovery, and executed our strategies through global disruptions, while refining our portfolio for the future.

On December 14, 2022, we completed the separation of our Cabinets business, enabling us to pursue our unique and exciting path for accelerating growth and productivity.

Today, we are a new company: Fortune Brands Innovations, Inc. (NYSE: FBIN). We are focused on driving our brand, innovation, and channel leadership, and winning in supercharged categories.

Why work with us?

You will gain the flexibility to balance your life at every stage with Total Rewards that support your physical, emotional, and financial well-being. We also support an inclusive and diverse culture where everyone is encouraged and empowered to be authentic, and where our differences and unique perspectives are a key strength.

In Fortune Brands Innovation, Inc., we're looking for an Advertising & Marketing Communications Supervisor in Nuevo Leon. You will work with cross-functional teams to design, develop, and validate product changes from concept to launch. You will mentor new talent, especially entry-level engineers, with the possibility to mentor interns. Your design work will support our continuous improvement and cost reduction agendas to improve the health of our business.

The Marketing Communications Supervisor is focused on increasing brand awareness in the market, aligning a brand image for targeted customers, and implementing programs including coordinating the production of advertising and promotional materials based on predetermined marketing themes and messages (e.g., flyers, billboards, television commercials, radio, digital advertising, etc.). They will also align brand communication strategy in the WH/RT stores through promotions, display communication, and catalogues.

Responsibilities include:

• Aligning and cascading the annual marketing/communication strategy across different media, channels, and markets within LATAM.
• Identifying the optimal mix of advertising and promotional channels aligned with customer segmentation (television, radio, online, etc.).
• Developing creative content for POS, promotional campaigns, literature, digital and print media, and materials for new product launches.
• Planning and monitoring content for social networks.
• Coordinating with agencies for the execution of materials and communication strategies (PR, media, agencies).
• Monitoring the execution and measuring the results of paid and organic campaigns.
• Managing events and coordinating brand promotional merchandise.
• Measuring advertising and promotion effectiveness.

Minimum qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 4 years of marketing experience.
• Strong teamwork and cross-functional coordination skills.
• Excellent verbal, written, and presentation skills.