Activation Go-to-Market Manager, AI Business Solutions

Microsoft; Puebla de Zaragoza; Presencial; MXN 900,000 - 1,200,000; Jornada completa

Descripción de la vacante

A leading technology company is seeking an Activation Go-to-Market Manager in Puebla, Mexico. This role focuses on translating commercial strategies into execution plans within the LATAM region. Candidates should have over 8 years of experience in marketing strategy and sales enablement, and must be fluent in both English and Spanish. The position involves collaboration across teams and leveraging technology to drive results.

Servicios

Flexible work hours

Team-building events

Continual learning opportunities

Formación

• 8+ years of experience in marketing strategy, business planning, sales enablement, business development.
• 8+ years of sales or GTM experience with Small and Medium Business.
• Fluency in English and Spanish required.
• Strong executive communication and storytelling skills.
• Experience managing stakeholders in large organizations.

Responsabilidades

• Collaborate with Solution Play GTM Managers to drive GTM for aligned Solution Plays.
• Lead Sales Activation through connected sales and marketing efforts.
• Partner with sales for field enablement and execution of sales programs.
• Advocate for the voice of the Customer, Partners, and Field.
• Leverage data and analysis to optimize resources and increase seller-facing time.

Conocimientos

Marketing strategy

Sales enablement

Business planning

Technical pre-sales

Stakeholder management

Communication skills

Data analysis

Business acumen

Fluency in English

Fluency in Spanish

Herramientas

Microsoft 365

Power Apps

Power Automate

D365 Sales

Descripción del empleo

At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered global sales team—one that is deeply connected to our partners and driven by customer success. By uniting our Small Medium Business, Corporate, Strategy, and Partner teams, we are unlocking the largest customer opportunity, backed by the industry’s most significant investments. Leveraging the power of AI and our extensive partner ecosystem, we are redefining how businesses of all sizes adopt technology to drive growth and innovation.

SME&C is more than a sales organization—it’s a culture of innovation, opportunity, and inclusivity. Here, you’ll be part of a diverse, high-performing, and customer-obsessed team where collaboration, connection, and continuous learning fuel everything we do. If you thrive in a fast-paced, digital-first environment and are eager to make a meaningful impact, explore how SME&C can be the next step in your career. Together, we are shaping the future of business.

We are looking to hire a Activation Go-to-Market Manager, AI Business Solutions to join our Go-to-Market (GTM) team and play an essential role in translating Microsoft’s Commercial Strategy to a local execution plan within the LATAM region, driving operational excellence to achieve the greatest results for our AI Business Solution GTM team. In this role, you will drive insights and execution excellence, bringing strategy and priorities to life by accelerating transformation and enabling Microsoft to deliver business impact at scale.

As the Activation GTM manager for AI Business Solutions, you will accelerate revenue growth, boost field agility, and deliver results with our field sellers by deepening your partnership with key stakeholders across LATAM, Sales, Sales Excellence, marketing, and partner functions, supporting One-Microsoft. Your focus will be on driving process and tool alignment, leading with a solution area approach to optimize pipelines, ensuring effective communication and flawless execution, and leveraging insights for data-driven decisions. This role is critical in driving customer adoption at scale, supported by deep solution domain expertise, product knowledge, and partnerships with sales, marketing, operations, and sales excellence.

We seek a highly driven, motivated marketing or sales professional to join our GTM team. This individual should act as a thought leader, track success metrics, work with emerging technologies, foster alignment across teams, remove roadblocks, and simplify complex concepts. This is a great opportunity to accelerate your career, develop business acumen, and hone leadership skills.

Microsoft’s mission is to empower every person and organization to achieve more. We foster a growth mindset, innovate to empower others, and collaborate toward shared goals. Our values of respect, integrity, and accountability underpin a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

1. Collaborate with Solution Play GTM Managers and Areas to drive GTM for aligned Solution Plays, identify growth opportunities, and build clear execution plans. Influence and coach field teams, sales operations, marketing, and change management to translate strategic priorities into local execution. Collaborate across Microsoft teams to incorporate the voice of the field and co-design strategies and programs.
2. Lead Sales Activation by championing solution plays, Highly Engaged signals, SPA, and other indicators. Activate connected sales and marketing efforts across segments to maximize performance. Partner with Global Channel Partner Sales (GCPS) for local partner-led marketing strategies and demand generation.
3. Partner with sales to implement field enablement and serve as an orchestrator between the business and subsidiaries to develop and execute sales programs. Collaborate with Finance and Product Marketing teams to ensure alignment with business results.
4. Advocate as the voice of the Customer, Partners, and Field to provide thought leadership on the competitive landscape, solution gaps, sales trends, and to drive GTM plan improvements.
5. Enhance organizational capabilities to generate insights, identify blockers, and drive standardized rhythms and tools. Leverage data and analysis to increase seller-facing time, activate leaders and managers, and optimize resources.

Qualifications

Required/Minimum Qualifications

• 8+ years of experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related fields.
• 8+ years of sales or GTM experience with Small and Medium Business, including strategic planning, sales enablement, marketing, product marketing, business analysis, or related areas.

Additional or Preferred Qualifications

• Fluency in English and Spanish.
• 12+ years of relevant experience in marketing, sales, or related fields.
• Strong executive communication, storytelling, and simplification skills.
• Proficiency in business acumen and analysis, understanding financials, sales processes, and KPIs.
• Experience managing stakeholders across large, matrixed organizations.
• Proven influence and stakeholder management skills.
• 5+ years of experience with Modern Work technologies such as Microsoft 365, Copilot, Teams.
• 5+ years of experience with Business Applications technologies like Power Apps, Power Automate, D365 Sales, etc.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration without regard to various protected characteristics. If you require accommodations during the application process, please refer to our guidelines for requesting accommodations.