Marketing Campaign Lead — Analytics & Growth

TALENT RADAR; Kuwait City; On-site; KWD 10,000 - 20,000; Full time

Job summary

iCriterion is seeking a marketing professional to plan and organize in-store promotions and to implement branding consistently at store level, ensuring alignment with company standards.

You will negotiate with local suppliers for advertising and promotions, identify target audiences, devise and lead cross‑channel campaigns, and use analytics tools (Google Analytics, Omniture, WebTrends) to measure performance and adjust strategies. You will also set up and optimize Google Adwords campaigns.

Responsibilities

• Plans and organizes promotions in store
• Implements branding and corporate image in the operations
• Participate in the negotiation with local suppliers for Advertising & Promotions and ensuring the correct implementation at store level
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns

Job description

iCriterion is seeking a marketing professional to plan and organize in-store promotions and to implement branding consistently at store level, ensuring alignment with company standards.

You will negotiate with local suppliers for advertising and promotions, identify target audiences, devise and lead cross‑channel campaigns, and use analytics tools (Google Analytics, Omniture, WebTrends) to measure performance and adjust strategies. You will also set up and optimize Google Adwords campaigns.