Growth-Driven Digital Marketing & Content Specialist

Palms Agro Production Co.; Kuwait; On-site; KWD 17,000 - 23,000; Full time

Job summary

PALMS AGRO PRODUCTION in Kuwait is seeking a Digital Marketing & Content Specialist to plan and execute the company’s digital content, social media, advertising, and website marketing activities. You will collaborate with the Marketing Manager and creative teams to grow reach, engagement, inquiries, website traffic, and online sales through on-site campaigns.

The role emphasizes managing corporate social media accounts, Meta and Google Ads, SEO, ecommerce promotions, and analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, Advertising, Business Administration, or a related field; equivalent professional experience may be considered.
• At least 3 years of relevant experience, including management of corporate social media accounts and hands-on Meta advertising.
• Google Ads experience is strongly preferred.
• E-commerce and creative team or agency experience are advantages.

Responsibilities

• Develop weekly and monthly content calendars aligned with campaigns, seasons, and business priorities.
• Write captions, campaign copy, website content, and briefs or scripts for graphics and short videos; coordinate production with designers, photographers, videographers, and agencies.
• Manage approved social media channels, publish content on schedule, monitor interactions, and route customer inquiries to the relevant teams.
• Plan, run, and optimize Meta and Google advertising campaigns within approved budgets. Test audiences and creative materials, and track spending and results.
• Support online store promotions, product launches, website campaigns, SEO activities, Google Business Profile updates, and improvements to the customer journey.
• Coordinate digital campaign timelines and ensure consistent messaging across channels.
• Prepare a monthly performance report covering content and audience results, website traffic, advertising costs, leads, conversions, online sales where measurable, and recommendations for the next month.
• Monitor competitors, platform changes, and market trends; recommend improvements while maintaining the company's brand standards.

Skills

Copywriting

Content planning

Campaign coordination

Analytical skills

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

Ads Manager

Google Analytics/GA4

Google Business Profile

Excel

PowerPoint

Job description

PALMS AGRO PRODUCTION in Kuwait is seeking a Digital Marketing & Content Specialist to plan and execute the company’s digital content, social media, advertising, and website marketing activities. You will collaborate with the Marketing Manager and creative teams to grow reach, engagement, inquiries, website traffic, and online sales through on-site campaigns.

The role emphasizes managing corporate social media accounts, Meta and Google Ads, SEO, ecommerce promotions, and analytics.