Jobs at Amazon in Italy

The De’ Longhi Group is a global leader in the small domestic appliances sector, renowned for its innovative and high-quality products. Headquartered in Treviso, Italy, the Group operates in over 120 markets worldwide and employs more than 10,000 people. Our brand portfolio includes De’ Longhi, Kenwood, Braun, Nutribullet and Ariete; iconic brands that have shaped the history of design and technology in the realms of coffee, food preparation, nutrition, and home comfort.
At De’ Longhi, we are committed to creating products that enhance everyday life, combining functionality, style, and sustainability. Our dedication to innovation is reflected in our continuous research and development efforts, ensuring that we meet the evolving needs of our consumers.

Our values are the foundation of everything we do at De’ Longhi Group. They are Ambition, Competence, Courage, Heritage, Teamwork, Passion and Respect. They guide our actions and decisions, shaping our culture and driving our success.

De’ Longhi Group is committed to fostering a diverse, equitable, and inclusive workplace. We believe that our strength lies in the diversity of our people, and we strive to create an environment where everyone feels valued and empowered.

The Senior Marketing Manager will lead marketing strategies and category plans execution in Turkey, ensuring brand growth and engagement across multiple channels. As Turkey represents a strategically important market for the Group, this role presents an exciting challenge, requiring innovative thinking (growth mindset), analytical skills and strong ability to adapt to a dynamic business environment.

The Senior Marketing Manager is responsible for executing marketing strategies that align with business objectives, ensuring effective brand positioning and engagement. This role involves developing comprehensive marketing plans integrating both digital and traditional approaches to drive growth. The candidate will collaborate closely with internal stakeholders and external agencies to optimize campaign execution and drive impactful results.

1. Marketing Planning:
   Identify key sources of growth and assess their potential (i.e. ‘size of the prize’) ensuring a solid understanding of consumers’ triggers and barriers to buy. Grow mental and physical availability by building and executing holistic category plans across media and retail activation in line with business objectives. Develop the annual marketing calendar ensuring efficient and dynamic allocation of the marketing budget (ATL and BTL) with clear targets and KPIs by activity.
2. Holistic Media Campaigns:
   Building on global toolkits and frameworks, adapt and execute localised 360° media campaigns to enhance brand awareness. In collaboration with the media agency, develop and orchestrate comprehensive media plans that seamlessly guide consumers through every stage of the journey - from awareness to conversion. Ensure broad target audience reach, effectively amplify product benefits and drive sales by leveraging an integrated mix of media touchpoints (traditional, digital and retail channels). Establish and manage a robust community of influencers to enhance brand credibility, foster authentic endorsement, and drive consumer trust and engagement. Manage digital platforms such as Google Ads, YouTube, Meta, TikTok, Snapchat, Amazon Ads, and programmatic advertising. Manage collaboration with agencies, including media, social, and influencer agencies. Monitor campaign performance using key performance indicators (KPIs), providing reports and making data-driven adjustments for optimization.
3. Trade Marketing:
   Utilising a solid understanding of category trends and shopper insights, collaborate closely with the Distributor to create compelling trade stories across traditional and online channels. Win at Retail (i.e. grow share/penetration) by building and implementing trade marketing strategies, including product assortment, distribution, promotional and retail media plans. Set targets and KPIs by activity, monitor progress and implement corrective action when needed. Drive brand communication and omnichannel marketing activities for key seasons across ATL and below-the-line (BTL) platforms. Maximise new product launches by coordinating efforts between headquarters and the Distributor.
4. Events & Public Relations:
   Plan and execute major events in the region with the support of a PR agency. Manage event budgets, planning, execution, and amplification through PR and social media.
5. Internal Reporting:
   Share monthly newsletters highlighting best practices with all markets.

Required:
University Degree in Marketing, Communication or equivalent experience; Fluent in English written and spoken.

Preferred:
Previous experience as a Marketing Manager in medium-large multinational Companies with matrix organizations in the FMCG or Domestic Appliances industries.

1. Attention to Detail: to ensure accuracy and consistency across all marketing materials, campaigns, and brand communications.
2. Analytical Thinking: to interpret complex data, assess campaign performance, and make data-driven marketing decisions.
3. Problem-solving skills: play a key role in overcoming unexpected challenges, optimizing strategies, and adapting to changing market conditions.
4. Communication skills: for clear and compelling storytelling, writing reports, and collaborating with internal teams and external partners.
5. Teamwork: the ability to work effectively in a team is crucial, as the Senior Marketing Manager will coordinate with multiple stakeholders to achieve marketing goals.
6. Strategic Mindset, coupled with Curiosity and Continuous Learning: enables innovation in marketing approaches and the ability to stay ahead of industry trends.
7. Resilience and adaptability: for navigating a dynamic and fast-paced marketing environment, ensuring the ability to pivot strategies as needed.
8. Openness to Travel: occasionally required to support market activities and to strengthen the bonds with HQ and other Group’s subsidiaries, with considerations made to accommodate individual needs and circumstances.

Dynamic Environment: Work in a growth-oriented environment that values adaptability and continuous improvement.
Impactful Work: Make a real difference in the quality of products that millions of people use every day.
Learning Opportunities: Improve and expand your skillset through the training opportunities offered by our group.
Wellbeing Initiatives: Enjoy comprehensive support through different initiatives such as:

• welfare programs
• inclusive health insurance designed to enhance your quality of life.
• Parental Leave;
• Professional Development;
• Inclusive Holidays and Leave Policies;
• Accessibility and Accommodations.

Work-Life Harmony: Benefit from flexible work hours designed to help you balance your professional and personal life effectively.
Partnerships and Shopping Program: Enjoy exclusive benefits through special prices on company products, external partnerships offering discounts, and convenient smart lockers for easy access to your purchases.

We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.