Website & Technical Marketing Specialist

Boolean; Italia; Remoto; EUR 35.000 - 45.000; Tempo pieno

Vantaggi offerti da questo lavoro

100% Remote

Competitive salary

Descrizione del lavoro

Boolean is seeking a Website & Technical Marketing Specialist to own website performance, health, and organic growth with a focus on expanding presence in the US market. The role blends technical troubleshooting with strategic digital marketing, including CMS management in HubSpot and leveraging AI tools for efficiency.

You will diagnose issues, implement fixes, and collaborate across SEO, content, and UX teams while communicating effectively in English.

Competenze

• Hands-on technical marketer with focus on website performance and SEO.
• Experience optimizing CMS assets and landing pages (HubSpot or Pardot).
• Strong English (written and spoken); French or Spanish a plus.

Mansioni

• Audit and fix technical issues impacting load speeds, site health, and UX.
• Lead organic growth initiatives for the US market.
• Manage website assets and landing pages in HubSpot.
• Collaborate with SEO, Paid Media, Content and UX teams.

Conoscenze

Technical SEO

HubSpot

Google Analytics

HTML/CSS/JS

Content Strategy

AI Tools

Web Performance

Problem Solving

English Fluent

Cross-functional Collaboration

Strumenti

Google Search Console

Google Tag Manager

Semrush

Lighthouse/PageSpeed Insights

Descrizione del lavoro

At Boolean, we support top-tier companies in discovering and hiring the best talent. Today, we are looking for a Website & Technical Marketing Specialist on behalf of a leading and rapidly growing international digital platform. We’ve been collaborating with this company for a long time with great successful results, and we are proud to support them in finding their next talent.

About the role

We are looking for a proactive, results-driven Website & Technical Marketing Specialist to take full ownership of our website performance, health, and organic growth, with a strong current focus on expanding our exposure in the US market.

In this role, you will bridge technical execution with digital strategy. You don't need to be a full-stack coder, but you must be a hands-on technical problem solver who knows how to diagnose issues, optimize web platforms, implement fixes (leveraging modern tools and AI), and track measurable results.

• Website Health & Performance Optimization: Regularly audit, identify, and fix technical issues impacting load speeds, site health, and user experience (using tools like PageSpeed Insights / Lighthouse).
• US Market & Organic Traffic Growth: Lead initiatives to boost organic search performance and digital visibility specifically tailored to the US market.
• Technical SEO & Analytics Monitoring: Oversee site architecture, URL structures, indexing, and performance tracking using Google Search Console, Google Analytics, Google Tag Manager, and Semrush.
• CMS & Landing Page Management: Manage, build, and optimize website assets and landing pages within HubSpot (or similar platforms like Salesforce Pardot) for both organic and paid campaigns.
• Content & Keyword Strategy: Collaborate with internal specialists to align website content with target audience intent and high-converting keywords.
• AI Tool Integration: Smartly leverage AI tools to increase efficiency, draft content, or assist in troubleshooting while maintaining quality and accuracy.
• Cross-Functional Collaboration: Work closely with the internal marketing team (SEO, AdWords/Paid Media, Content, Campaigns) and external UX/development agencies to execute website improvements seamlessly.
• Languages: Expert level in English (written and spoken). Knowledge of French or Spanish is a plus.
• Hands-on Technical Troubleshooting: Proven experience in diagnosing website performance or SEO issues and implementing solutions independently.
• CMS Experience: Strong hands-on proficiency with HubSpot (or experience with comparable platforms such as Salesforce Pardot).
• Technical Marketing Stack: Practical experience with:
• Google Search Console & Google Analytics
• Google Lighthouse / PageSpeed Insights
• SEO tools (e.g., Semrush, Ahrefs)
• AI-Enabled Workflow: Capability to effectively incorporate AI into daily technical, research, and content tasks.
• Basic Web Understanding: Good understanding of web structures/code (HTML/CSS/JS logic) to research issues, fix minor bugs, or work effectively with developers.
• Ownership & Proactivity: High degree of initiative; you independently identify broken elements and implement solutions without waiting for instructions.
• Strategic & Critical Thinking: Ability to look holistically at web performance, analyze data critically, and propose structured recommendations.
• Attention to Detail: Deep familiarity with technical tools, metrics, and best practices.
• Communication & Collaboration: Excellent communication skills to interact with cross-functional teams (Sales, Product, Marketing) and handle evolving project requests smoothly.
• Coachability & Adaptability: Fast learner, open to feedback, and comfortable adapting to workflows and processes.

What's in It for You?

• 100% Fully Remote: Enjoy true flexibility on how and where you work.
• €35,000 RAL (based on experience).
• A collaborative team culture that values innovation, creativity and excellence.