Performance Marketing Manager

White Marketing; Italia; Remoto; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

White Marketing is seeking a results-oriented Performance Marketing Manager to design, execute and optimize multi-channel campaigns from a fully remote setup. You will drive measurable customer acquisition by managing paid social, paid search, and other digital channels, with a focus on achieving clear KPIs and data-driven decisions.

You will build robust reporting across the funnel, run experiments and tests, refine audience segmentation and bidding strategies, and collaborate with

Competenze

• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent experience.
• Strong performance marketing across paid social/search.
• Analytics, reporting, attribution, and funnel analysis proficiency.
• Experience with experimentation, A/B testing, and bid/budget optimization.
• Excellent remotework and cross-functional collaboration skills.

Mansioni

• Plan, execute, and optimize digital campaigns across channels.
• Set clear KPIs and oversee tracking and attribution.
• Analyze performance data; run experiments and A/B tests.
• Collaborate on strategy and creative; refine audience segmentation and bidding.
• Build reporting frameworks for full-funnel visibility; communicate insights to stakeholders.

Conoscenze

Strong performance marketing

Analytics, reporting, attribution

Experimentation & optimization

Strategy & creative collaboration

AI-enabled tools usage

Strong communication

Remote work discipline

Formazione

Bachelor’s degree in Marketing/Business/Analytics

Strumenti

Google Analytics

Ad platform dashboards

Descrizione del lavoro

Company Description White Marketing is a growth-focused performance marketing partner that helps brands build acquisition systems that drive measurable business outcomes. For over 7 years, the team has supported more than 150 companies across SaaS, eCommerce, health, travel, lifestyle, and B2B services. Using a Human-led, AI-enhanced framework, White Marketing combines senior strategic expertise with advanced tools to improve speed, quality, and decision-making. The approach delivers clearer visibility across the funnel, faster iteration cycles, better creative testing, and data-driven optimization. Applicants join a team that values judgment, structure, transparency, and practical use of AI to unlock sustainable growth.
Role Description This full-time remote Performance Marketing Manager role is responsible for planning, executing, and optimizing digital campaigns across channels to drive predictable and profitable customer acquisition. The person in this position will manage performance media (such as paid social, paid search, and other digital platforms), set clear KPIs, and oversee tracking and attribution to ensure results are measurable and actionable. Day-to-day tasks include analyzing performance data, running experiments and A/B tests, collaborating on creative strategy and testing, and refining audience segmentation and bidding strategies. The role also involves building reporting frameworks that provide full-funnel visibility, communicating insights and recommendations to internal stakeholders and clients, and continuously improving the performance engine using a Human > AI > Human workflow. This role suits someone who enjoys combining analytical rigor with strategic thinking and is comfortable working independently in a remote, collaborative environment.
Qualifications

• Strong performance marketing expertise, including experience with paid social, paid search, and other digital acquisition channels.
• Proficiency in analytics, reporting, and attribution, including comfort with tools such as Google Analytics, ad platform dashboards, and funnel analysis.
• Experience with experimentation and optimization, including A/B testing, creative testing, audience segmentation, and bid/ budget optimization.
• Ability to collaborate on strategy and creative, working closely with cross-functional partners to align campaigns with business objectives.
• Comfort working with AI-enabled tools for campaign management, analysis, and workflow acceleration, while applying human judgment to final decisions.
• Strong communication skills, with the ability to translate data into clear insights, recommendations, and presentations for stakeholders or clients.
• Demonstrated ability to work effectively in a remote environment, managing time, priorities, and multiple projects with minimal supervision.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience in performance marketing.
• Experience in high-growth environments (e.g., SaaS, eCommerce, B2B services) and familiarity with building scalable acquisition systems is a plus.