TRADE MARKETING ASSOCIATE

Menarini Group; Firenze; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading pharmaceutical company in Florence is seeking a Trade Marketing specialist for a 12-month fixed term position. The candidate will support various marketing activities and collaborate with teams, requiring a degree in Economics or Marketing, proficiency in Excel and PowerPoint, and good communication skills in English. This role offers the opportunity to develop essential Trade Marketing skills in a dynamic environment.

Competenze

• Strong communication and relational skills are essential.
• Proficiency in both English (B2 Upper Intermediate) and Office suite required.

Mansioni

• Support in managing the Trade Master Plan activities.
• Monitor and analyze Sell Out and Sell In performance.
• Collaborate with external partners and internal teams.

Conoscenze

Curiosity

Enthusiasm

Dedication

Problem-solving attitude

Excellent relational and communication skills

Results-oriented

Organizational skills

Teamwork

Formazione

Bachelor's or Master's degree in Economics, Marketing, or similar

Strumenti

Excel

PowerPoint

Descrizione del lavoro

Overview

The resource we are looking for in the Trade Marketing area of the Consumer Healthcare division in Florence will be part of a dynamic, ambitious work group with a high level of professionalism.

The resource will be part of a work team consisting of a Trade Marketing Manager and a Trade Marketing Specialist, who will support them in a training path aimed at understanding the logic of Trade Marketing in the consumer healthcare world, where Menarini is one of the main companies in the pharmacy sector. This path will lead to the development of high professional skills required in this field.

Location: Florence (HQ)

Contract: fixed term (12 months)

Main Activities & Responsibilities

Specifically, the job's thematic areas will include:

• Support in managing the activities outlined in the Trade Master Plan (an annual plan that outlines the promotional and visibility activities of the CH division's brands)
• Briefing, interaction, and collaboration with External partners (suppliers of POP materials or services) and internal company functions such as marketing, sales, logistics, and purchasing
• Analysis of competitor activities in various channels (private and network pharmacies, large-scale retail)
• Monitoring and analysis of Sell Out and Sell In performance (extraction and development of reports, KPI analysis, performance analysis)
• Daily support to the Field Force (with a focus on the SELL OUT network and NAM network)
• Support and management of activities performed through the Retail Execution (Retex) app, sending weekly reports to AM/DM
• Presentations to internal audiences

Job Requirements

• Bachelor's or Master's degree in Economics, Marketing, or similar (mandatory)
• Knowledge of the Office suite, particularly Excel and PowerPoint (mandatory)
• Personal characteristics sought:
• Curiosity, enthusiasm, and a desire to challenge oneself and increase one's skills
• Dedication, a strong sense of responsibility, and the ability to question oneself
• Proactivity
• Problem-solving attitude
• Excellent relational and communication skills
• Results-oriented and determined
• Organizational and planning skills for assigned activities
• Teamwork
• Knowledge of the English language required (B2-Upper Intermediate)