Trade‑Focused Brand Manager Ho.Re.Ca.

Sadhu; Bologna; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

A multinational global leading company is seeking a Trade-Focused Brand Manager Ho.Re.Ca. for the Bologna area. This role involves owning the Ho.Re.Ca. channel, focusing on trade marketing strategies, and executing field activations. Candidates should have a Bachelor's degree in Marketing or similar, 4–6+ years in relevant roles, and strong analytical and project management skills. The position requires fluency in Italian and working proficiency in English, alongside a willingness to travel across Italy.

Competenze

• 4–6+ years in Brand, Trade, or Marketing roles with proven Ho.Re.Ca. experience.
• Demonstrable experience in field execution and trade marketing.
• Structured, results-driven, and comfortable managing multiple projects.

Mansioni

• Design and implement the integrated Ho.Re.Ca. marketing plan.
• Translate global campaigns into actionable on‑trade programs.
• Plan and execute field activations such as sampling and events.

Conoscenze

Trade marketing

Analytical skills

Project management

Stakeholder management

Italian language proficiency

English working proficiency

Formazione

Bachelor’s degree in Marketing, Business, Economics, or Communication

Strumenti

Power BI

Nielsen/IRI or equivalent

Descrizione del lavoro

On behalf of a multinational, global leading company, we are seeking a Trade‑Focused Brand Manager Ho.Re.Ca. who will be the owner of the Ho.Re.Ca. go‑to‑market, with a strong focus on trade marketing, field execution and distributor enablement. The role blends strategy and hands‑on activation, with the goal of driving on‑premise awareness, sell‑out and consistent execution at point of consumption.

Role summary

The Brand Manager Ho.Re.Ca. will act as the end‑to‑end owner of the Ho.Re.Ca. channel, responsible for translating global platforms into local on‑trade programs, developing POSM and toolkits, orchestrating field activations, and equipping distributors, agents and sales teams with the tools and KPIs needed to elevate execution quality across Italy. The position requires a strong trade mindset, operational rigor and close collaboration with commercial teams.

Key responsibilities

• Design and implement the integrated Ho.Re.Ca. marketing plan aligned with global strategy and local priorities.
• Translate global campaigns into actionable on‑trade programs, creative briefs and activation calendars.
• Develop trade assets including POSM, displays, menu inserts, tent cards, agent toolkits, training packs and digital sales materials.
• Plan and execute field activations such as sampling, bartender trainings, on‑premise events, roadshows and local promotions with agencies and distributors.
• Enable sales & distributors with playbooks, pitch decks, sell‑in kits and KPI dashboards to ensure consistent execution.
• Monitor and analyze KPIs (sell‑in, sell‑out, conversion, distribution, promo uplift, awareness) and drive continuous optimization.
• Manage agencies and vendors from brief to delivery, ensuring quality, timing and budget control.
• Collaborate with Product Management on portfolio lifecycle, channel pricing, assortment and go‑to‑market sequencing for Ho.Re.Ca.
• Own the channel marketing budget and measure ROI of activations and campaigns.
• Coordinate cross‑functional stakeholders (Sales, Operations, Customer Care, HQ) to ensure alignment and scalability.

Candidate profile

• Bachelor’s degree in Marketing, Business, Economics, Communication or similar.
• 4–6+ years in Brand, Trade or Marketing roles with proven Ho.Re.Ca./foodservice experience.
• Demonstrable experience in trade marketing and field execution (POSM, activations, toolkits, distributor enablement).
• Strong analytical skills; familiarity with Power BI, Nielsen/IRI or equivalent tools.
• Excellent project management, stakeholder management and agency briefing capabilities.
• Structured, results‑driven and comfortable managing multiple projects.
• Willingness to travel across Italy for field visits and partner meetings.
• Italian native or fluent; English working proficiency required.
• Background coordinating field teams, merchandisers or store/account managers.
• Hands‑on experience with sell‑out measurement and commercial reporting.

Location, type

• Location: Bologna area.

To apply for this position, we invite all interested candidates of any gender (L.903/77) to send their CV via email, specifying their consent to the processing of personal data (EU Regulation 2016/679) and referencing the job posting.

Sadhu thanks in advance all applicants and will contact candidates deemed suitable within 15 days of receipt. After this period, the selection process will be considered closed.

As the data controller, Sadhu ensures that personal data is processed in compliance with the provisions of EU Regulation 2016/679 – GDPR – on data protection.

Before submitting their CV, candidates are encouraged to review the privacy policy available on www.sadhu.it. For inquiries or to request data deletion, please contact [e-mail].

Sadhu S.r.l. – Recruitment and Selection Agency

Min. Authorization No. 0000424 of 27/11/2024

Share Capital: €25,000 fully paid‑in

Tax Code/VAT No. 13589500969 – REA MI 2732308