Ho.Re.Ca. Trade Brand Manager - Field Activation Lead

Sadhu; Bologna; On-site; EUR 40,000 - 55,000; Full time

Job summary

A multinational global leading company is seeking a Trade-Focused Brand Manager Ho.Re.Ca. for the Bologna area. This role involves owning the Ho.Re.Ca. channel, focusing on trade marketing strategies, and executing field activations. Candidates should have a Bachelor's degree in Marketing or similar, 4–6+ years in relevant roles, and strong analytical and project management skills. The position requires fluency in Italian and working proficiency in English, alongside a willingness to travel across Italy.

Qualifications

• 4–6+ years in Brand, Trade, or Marketing roles with proven Ho.Re.Ca. experience.
• Demonstrable experience in field execution and trade marketing.
• Structured, results-driven, and comfortable managing multiple projects.

Responsibilities

• Design and implement the integrated Ho.Re.Ca. marketing plan.
• Translate global campaigns into actionable on‑trade programs.
• Plan and execute field activations such as sampling and events.

Skills

Trade marketing

Analytical skills

Project management

Stakeholder management

Italian language proficiency

English working proficiency

Education

Bachelor’s degree in Marketing, Business, Economics, or Communication

Tools

Power BI

Nielsen/IRI or equivalent

Job description

A multinational global leading company is seeking a Trade-Focused Brand Manager Ho.Re.Ca. for the Bologna area. This role involves owning the Ho.Re.Ca. channel, focusing on trade marketing strategies, and executing field activations. Candidates should have a Bachelor's degree in Marketing or similar, 4–6+ years in relevant roles, and strong analytical and project management skills. The position requires fluency in Italian and working proficiency in English, alongside a willingness to travel across Italy.