Strategic Media Planner & Campaign Architect

Max Mara Fashion Group; Reggio Emilia; In loco; EUR 30.000 - 42.000; Tempo pieno

Descrizione del lavoro

Max Mara Fashion Group is seeking a Media Planner to support the Media Manager and Media Coordinator. The role focuses on planning advertising campaigns, selecting optimal channels, and coordinating creative production to uphold brand standards.

Key duties include ensuring guideline compliance, supporting institutional communication planning online and offline, and coordinating campaign setup with creative teams to maintain brand coherence.

Competenze

• Supports media planning aligned with brand guidelines.
• Suggests suitable channels in line with strategy and budget.
• Evaluates channels to ensure online and offline planning meets standards.
• Monitors media activities to achieve campaign objectives.
• Coordinates setup and creative production per Brand Communication Manager.

Mansioni

• Ensure that media planning complies with defined guidelines.
• Support offline and online institutional communication planning.
• Coordinate campaign setup and creative production in line with brand guidelines.

Conoscenze

Brand communication

Offline channels

Online channels

Media planning

Creative production coordination

Descrizione del lavoro

Max Mara Fashion Group is seeking a Media Planner to support the Media Manager and Media Coordinator. The role focuses on planning advertising campaigns, selecting optimal channels, and coordinating creative production to uphold brand standards.

Key duties include ensuring guideline compliance, supporting institutional communication planning online and offline, and coordinating campaign setup with creative teams to maintain brand coherence.