Specialista Performance Digitale: Lead Gen e Conversion

Grupo Planeta; Roma; On-site; EUR 30,000 - 50,000; Full time

Job summary

A leading educational institution in Rome is seeking a Digital Performance Specialist to lead their digital advertising strategies. The ideal candidate will have a university degree in a relevant field and at least 3 years of experience in digital media. Responsibilities include managing campaigns for lead generation, monitoring KPIs, and coordinating with various teams. If you're analytical, proactive, and passionate about digital marketing, we encourage you to apply. This role requires a membership certification in a Protected Category.

Qualifications

• Minimum 3 years experience as SEM Manager, Performance Specialist, or Trafficker.
• Understanding of commercial model and KPI relationships.
• Familiarity with digital marketing tools is welcome.

Responsibilities

• Plan and manage lead generation through digital campaigns.
• Monitor KPIs like traffic and conversion to enrollment.
• Interact with key stakeholders to align digital strategies.

Skills

Analytical skills

Coordination skills

Knowledge of digital advertising

Proactive profile

Education

University degree in business, economics, marketing, or analysis

Tools

Google Ads

GA4

SemRush

Job description

A leading educational institution in Rome is seeking a Digital Performance Specialist to lead their digital advertising strategies. The ideal candidate will have a university degree in a relevant field and at least 3 years of experience in digital media. Responsibilities include managing campaigns for lead generation, monitoring KPIs, and coordinating with various teams. If you're analytical, proactive, and passionate about digital marketing, we encourage you to apply. This role requires a membership certification in a Protected Category.