Social Media Manager

PALCOMM ITALIA SRL; Sicilia; Hybrid; EUR 35,000 - 52,000; Full time

Job summary

PALCOMM ITALIA SRL seeks a Social Media Manager to plan, create and manage content for client and PalComm projects. You will collaborate with the social desk and creative team to maintain a consistent, recognizable and effective voice across platforms.

The role focuses on growing online presence by blending creativity, method and data-driven insights to measure results. Proficiency with Canva, CapCut and basic analytics is essential, with experience in Meta/TikTok ads a plus.

Qualifications

• 0–2 years of experience managing social channels.
• Strong command of Instagram, Facebook, TikTok, LinkedIn, YouTube and X.
• Ability to write with appropriate tone and brevity.
• Basic knowledge of analytics tools and platform insights.
• Experience with Meta Ads Manager and TikTok Ads.
• Experience managing social channels for brands, news outlets or sports organizations.
• Ability to create content with Canva and CapCut.
• Build editorial plans from concept through publishing.
• Collaborate with the social desk and creative team.

Responsibilities

• Plan, create and manage content across clients and PalComm projects.
• Write copy for posts, carousels, reels and stories in platform-appropriate tone.
• Develop quick content with Canva and CapCut with designers and videomakers.
• Set up and monitor paid campaigns on Meta and TikTok.
• Analyze performance and prepare reports with insights and optimization ideas.
• Follow trends and platform updates and turn them into concrete ideas.

Skills

Content planning

Copywriting

Team collaboration

Motivation

Social media strategy

Tools

Canva

CapCut

Meta Ads Manager

Meta Business Suite

Metricool

Later

TikTok Ads

Job description

The Social Media Manager owns the planning, creation and management of content on the social channels of clients and PalComm projects.

You work closely with the social desk and the creative team, and help build communication that stays consistent, recognizable and effective on every platform.

The aim of the role is to grow the online presence of the brands we work with, combining creativity, method and a reading of the data so the results can be measured.

Stack:

• Instagram
• Facebook
• TikTok
• LinkedIn
• YouTube
• X
• Meta Ads
• TikTok Ads
• CapCut
• Build editorial plans for several clients, from the concept through to publishing.
• Write copy for posts, carousels, reels and stories, adapting tone and format to each platform.
• Create quick content with Canva and CapCut, alongside graphic designers and videomakers.
• Set up and monitor paid campaigns on Meta and TikTok.
• Analyze performance and prepare regular reports with insights and ideas for optimization.
• Follow trends, formats and platform updates, and turn them into concrete ideas.
• From 0 to 2 years of experience managing social channels, including personal accounts or side projects.
• Strong command of the main social platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube and X.
• Strong knowledge of Canva and CapCut.
• Able to write, with attention to tone of voice and to keeping it short.
• Basic knowledge of analytics tools and of the platforms' native insights.
• Strong motivation and the will to put yourself on the line.
• Comfortable comparing ideas and working inside a team that is already in place, alongside the social desk.
• Experience, even basic, with Meta Ads Manager and TikTok Ads.
• Knowledge of Meta Business Suite or of scheduling and analytics tools (Metricool, Later or similar).
• Experience managing social channels for brands, news outlets or sports organizations.
• A grasp of photography or of shooting with a smartphone.