Social Media Manager

Marquee Brands; Lombardia; Hybrid; EUR 54,000 - 60,000; Full time

Job summary

Marquee Brands seeks a creative Social Media Manager for Milan to lead the global presence of Roberto Cavalli and Just Cavalli. You will shape strategy, drive storytelling and manage channels across luxury fashion, collaborating with marketing, PR, e-commerce and licence partners.

The role combines strategic planning with hands-on execution, delivering content that resonates culturally while upholding brand identity and high visual standards. Hybrid work in Milan.

Qualifications

• 3–5 years of experience in social media, digital marketing or brand communications.
• Luxury fashion or culturally relevant consumer brand experience preferred.
• Experience developing international social media strategies.
• Experience with creators, production partners, agencies and influencers.
• Fluency in Italian and English required.

Responsibilities

• Define and implement the global social media strategy for Roberto Cavalli and Just Cavalli across channels.
• Lead content planning, creative direction and social storytelling aligned with campaigns and collections.
• Oversee influencer engagement, partnerships and content activation with performance evaluation.
• Manage day-to-day channel operations, calendars and community management.
• Define KPIs, monitor performance and report insights to Global Marketing and stakeholders.
• Collaborate with Global Marketing, PR, Creative, E‑commerce, Merchandising and Licence partners to ensure a cohesive brand experience.

Skills

Strategic thinking

Hands-on execution

Project management

Brand storytelling

Italian fluency

English fluency

Job description

Social Media Manager - Milan, Italy (Hybrid)

We are looking for a highly creative, culturally connected and strategically minded Social Media Manager to lead the global social media presence of Roberto Cavalli and Just Cavalli.

Responsible for defining and delivering the social media strategy for both Roberto and Just Cavalli, translating their distinct identities into compelling digital storytelling that build cultural relevance, strengthens brand desirability and engages audiences worldwide.

Combining strategic thinking with a strong creative eye and hands‑on execution, the successful candidate will oversee the full social media lifecycle, from strategic planning and content direction to campaign activation, community engagement and performance analysis.

Working closely with Global Marketing, Communications, Creative, E-commerce, and licence partners, the role will ensure that social media is a central expression of each brand’s identity, supporting key business priorities while responding to the cultural conversations shaping fashion, music, art and contemporary luxury.

Marquee Brands

Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquee’s team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.

Responsibilities

Global Social Media Strategy

• Define and implement the global social media strategy for Roberto Cavalli and Just Cavalli, ensuring each brand has a clear, differentiated voice, visual identity and audience proposition.
• Translate overall brand strategy, seasonal priorities and commercial objectives into channel strategies, content pillars and integrated social media plans.
• Establish annual and seasonal social media calendars aligned with collection launches, fashion shows, campaigns, collaborations and key cultural moments.

Content Strategy & Creative Direction

• Lead social‑first storytelling and content planning across all relevant platforms.
• Translate global campaigns, runway shows, collection launches and brand collaborations into engaging digital narratives.
• Balance editorial brand‑building content with immediate, reactive and culturally relevant product storytelling.
• Maintain the highest standards of visual quality, tone of voice and creative consistency across all channels.

Fashion, Culture & Influencer Engagement

• Work closely with PR and Communications to align social media activity with celebrity, influencer and media strategies.
• Identify relevant creators, cultural voices and emerging talent who can authentically connect with each brand’s audience.
• Oversee influencer‑led content and social partnerships, from briefing and content approval through to activation and performance evaluation.
• Maintain a strong understanding of the global fashion landscape, cultural movements and the digital behaviours of luxury and contemporary fashion audiences.

Channel Management & Community

• Oversee the day‑to‑day management of global social media channels, ensuring content is published to the highest standard and in line with agreed calendars.
• Monitor conversations, sentiment and emerging cultural opportunities, responding proactively where appropriate.
• Ensure all content adheres to brand guidelines, platform requirements, usage rights and relevant approval processes.

Performance, Insights & Reporting

• Define relevant KPIs and measurement frameworks aligned with brand awareness, engagement, content effectiveness and business objectives.
• Monitor and analyse channel performance, campaign results and audience insights, translating data into actionable recommendations.
• Deliver regular reporting to Global Marketing and key stakeholders, identifying opportunities to improve content effectiveness and channel growth.
• Collaborate with paid media and performance marketing teams to maximise the reach and impact of priority campaigns.
• Manage social media budgets, agency relationships and external resources where applicable, ensuring effective allocation and delivery.

Cross‑Functional Collaboration

• Work closely with Global Marketing, PR, Creative, E‑commerce, Merchandising and Licence partners to ensure a coherent and integrated brand experience.
• Act as the central point of contact for global social media strategy, guidelines, content planning and best practices across both brands.
• Contribute to wider brand and marketing initiatives, bringing a social‑first perspective to campaign development and audience engagement.

Experience

• Approximately 3 - 5 years of experience in social media, digital marketing or brand communications, ideally within luxury fashion, premium fashion or a culturally relevant consumer brand.
• Proven experience developing and executing social media strategies for an international brand.
• A strong understanding of the luxury and contemporary fashion landscape, including its audiences, talent ecosystem and cultural influences.
• Experience working with creative teams, production partners, agencies and influencers.
• Demonstrable experience managing multiple social channels, editorial calendars and integrated campaigns.

Required Skills/Abilities

• Strong strategic thinking, combined with a hands‑on and entrepreneurial approach.
• Excellent creative judgement and a sophisticated understanding of visual storytelling, image‑making and brand identity.
• Deep knowledge of Instagram and TikTok, alongside a wider understanding of the evolving social media landscape.
• Strong editorial sensibility, with the ability to translate brand DNA into compelling and culturally relevant content.
• Analytical capabilities and confidence interpreting social performance data.
• Excellent project management skills, with the ability to manage multiple priorities in a fast‑paced international environment.
• Strong communication and stakeholder‑management skills.
• Fluency in both Italian and English language

Salary £45,000-£50,000

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.