Social Media & Creative Intern (x/f/m)

Doctolib; Lombardia; On-site; EUR 10,000 - 12,000; Full time

Benefits offered by this job

Doctolib Academy

ATM public transport subsidy

€8 meal voucher per worked day

Hybrid work up to two days per week

Office in Milan with gym

Team events

Wellhub partnership and gym access

Job summary

Doctolib is seeking a Social Media & Creative Intern in Milan to join our B2C Marketing team. You will support social media content development, calendar management and creative ideation, while producing visual and editorial material across channels.

You will work in a dynamic international marketing team, learning to craft engaging content for Italian patients, with a focus on storytelling, brand consistency and data-driven improvements.

Qualifications

• Background in communications, media, marketing or related creative field, with passion for social media and content creation.
• Ability to experiment with ideas, formats and storytelling approaches.
• Strong copywriting and visual storytelling skills; interest in healthcare and Doctolib’s mission.

Responsibilities

• Support planning and execution of social media content across platforms (Instagram, TikTok, YouTube).
• Contribute to creation and management of the social media content calendar with briefs and approvals.
• Develop creative content ideas based on trends and audience insights.
• Assist production of visual, video and editorial content (short-form video, Reels, Stories, carousels).
• Support community management by monitoring interactions across channels.
• Participate in creative brainstorms and collaborate with internal teams and external partners.
• Ensure content follows Doctolib brand guidelines, processes, and healthcare communication requirements.
• Analyse performance data and benchmarks to derive insights.

Skills

Social media content creation

Copywriting

Storytelling

Italian & English communication

Education

Communications/Marketing student

Tools

Canva

Adobe Creative Cloud

CapCut

Lovable video tool

Job description

We are looking for a Social Media & Creative Intern to join our B2C Marketing team in Milan. Doctolib operates in dynamic and competitive markets. We contribute to the digitalisation of healthcare systems by improving access to care and simplifying healthcare professionals’ working lives across France, Germany and Italy.

As part of our Italian B2C Marketing team, you will support the development and execution of social media and creative content designed to engage our patient community and raise awareness of Doctolib’s mission. You will contribute to the ideation, production and publication of content across our social media channels, combining creativity, strong storytelling and a genuine interest in healthcare and medical topics.

This is an opportunity to join a dynamic and international marketing team, experiment with different formats, and help make healthcare topics more accessible, useful and engaging for everyone.

What you’ll do

Your responsibilities will include:

• Supporting the planning and execution of social media content across platforms such as Instagram, TikTok, YouTube and other relevant channels
• Contributing to the creation and management of the social media content calendar, coordinating timelines, briefs, approvals and deliverables with internal and external stakeholders
• Developing creative content ideas based on social media trends, audience insights, Doctolib’s communication priorities and relevant healthcare topics
• Supporting the production of visual, video and editorial content, including short‑form videos, Reels, Stories, carousels, static posts and other social media formats
• Supporting community management by monitoring comments, questions and interactions across social media channels
• Participating in creative brainstorming sessions and collaborating with internal teams, agencies and external partners when relevant
• Ensuring that all content follows Doctolib’s brand guidelines, internal processes and applicable legal, privacy and healthcare communication requirements
• Analysing performance data and external benchmarks to derive insights and propose actions

Who you are

You could be our next teammate if you:

• Have a background in communications, media, marketing or a related creative field, or equivalent practical experience, combined with a genuine passion for social media, digital culture and content creation
• Are creative, curious and eager to experiment with new ideas, formats and storytelling approaches
• Have a strong interest in healthcare, medical topics and Doctolib’s mission
• Have strong copywriting skills, with the ability to adapt your tone of voice to different audiences and platforms, as well as a good eye for visual communication, design and storytelling
• Are comfortable using graphic design and video editing tools such as Canva, Adobe Creative Cloud, CapCut, Lovable or similar platforms, and contributing to the production of video and photo content
• Have excellent communication skills in Italian and English
• Are comfortable using AI tools and adopting an AI‑first approach

It would be fantastic if you:

• Have created content for personal projects, university initiatives, student organisations, social media channels or previous internships, ideally with experience in short‑form video production, filming, editing, lighting or sound recording
• Have a basic understanding of social media analytics and performance metrics
• Have a portfolio or examples of creative work that you would be happy to share with us

At the end of your internship, you will have learned to

• Plan and execute social media content across different platforms and formats
• Develop creative concepts and transform them into engaging visual and editorial content
• Produce, record and edit short‑form video content for social media
• Adapt copy, formats and storytelling techniques to different audiences and communication objectives
• Work with brand guidelines and communication processes in an international environment
• Collaborate with marketing, creative, medical and other internal teams

What we offer

• A detailed, structured and individual onboarding programme through Doctolib Academy
• Reimbursement of your ATM public transport subscription
• Electronic meal vouchers worth €8 per worked day, Foorban fridges and office breakfasts
• A flexible workplace policy offering up to two days of hybrid work per week
• A modern and attractive office in Milan, including regular breakfast options, a gym and other benefits
• Regular team‑building workshops and company events
• A partnership with Wellhub, as well as free access to the gym in our Milan office, with three classes offered per week, including yoga, pilates and functional training
• Free mental health and coaching services through our partner Moka.care

The interview process

• Online interview with a team member
• On‑site interview, including a creative case study
• Offer

Job details

• Full‑time internship, 40 hours per week
• Duration: 6 months
• Start date: January
• Workplace: Milan
• Compensation: €1,000 per month

Inclusion and data privacy

Doctolib is committed to improving access to healthcare for everyone. This commitment is reflected in our recruitment process. We assess candidates solely on the basis of their qualifications and motivation, without any form of discrimination.

We welcome diverse perspectives and encourage you to apply regardless of your gender, religion, age, sexual orientation, ethnicity or disability. Join us in building a healthier world!

To ensure equal opportunities, please do not include personal information, such as a photo or your age, in your application. If you need any specific accommodations during the recruitment process, please let us know as soon as possible.

All information provided will be processed by Doctolib for application management purposes. For details on how your personal data is processed, please click here. Please contact hr.dataprivacy(at)doctolib.com with any questions or to exercise your rights.