Snr Marketing & Category Development Manager

Edgewell Personal Care Italy S.R.L.; Milano; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work

Employee assistance programme

Life & medical insurance

Product discounts

Free beverages & snacks

Casual smart dress code

Great team

Job summary

Edgewell Personal Care Italy S.R.L. is seeking a Senior Marketing & Category Development Manager to lead strategic marketing planning for Italy and Iberia within a hybrid work setup in Assago, Milan. You will partner with international teams and drive local category growth.

You’ll analyze market data, shape communications, manage budgets, and act as a key liaison between global strategy and local execution. This role demands 10+ years in FMCG and a collaborative, proactive mindset.

Qualifications

• 10+ years across Trade Marketing, Sales and Marketing roles.
• Analytical mindset with a strong results orientation.
• Ability to influence critical decisions across teams (business partnering).
• Proven FMCG expertise and understanding of the business model.
• Collaborative, proactive, and able to work with external teams.
• Hands-on project management experience.

Responsibilities

• Marketing Planning: Develop strategic and operational marketing plans for Italy and Spain, partnering with the Head of Marketing & Cat Dev and the Brand Strategy International team.
• Local Market Activation: Manage the assigned brand and product portfolio — positioning, technical, supply and logistics — in partnership with commercial teams.
• Market Analysis: Turn market data (Nielsen, Kantar, ad hoc research) into growth proposals and corrective actions, run retail pricing and comparative analyses, and monitor competitor activity.
• Communication & Execution: Shape Wilkinson’s communication strategy — write creative briefs (digital, social, PR, copy adaptations) and assess agency proposals to develop compelling materials.
• Markets Ambassador: Build strong ties with the Brand Strategy International team to adapt the brand strategy locally, while championing local needs and challenges back to the international team.
• Budget: Track Advertising & Promotion spend for your categories, supporting the commercial and category teams in Italy and Iberia.
• Category Reviews: Lead assigned category and innovation reviews
• Trade Story: Build customer-facing presentations grounded in analysis and actionable recommendations.
• Growth Strategy: Grow categories and brands through effective execution of the 4Ps.
• Customer Partnership: Act as a strategic partner to customers, developing joint initiatives rooted in buyer and consumer insight.
• Performance Management: Set clear performance targets and monitor results.

Skills

Analytical mindset

Business partnering

FMCG expertise

Collaboration

Proactivity

Project management

Strong English

Spanish a plus

Job description

Snr Marketing & Category Development Manager

Location: Assago, MI, IT

Job Type:

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People Firstguiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Senior Marketing & Category Development Manager
Assago, Milan
Hybrid Working

Please note: this is a fixed-term position.

Let’s Talk About You
You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you’re interested in our role, this might be your next step! We are looking for an experienced Snr Marketing & Cat Dev Manager to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few!).

Now, Let’s Get Down to Business

If there’s one thing, you’ll get here at Edgewell, it’s a collaborative group full of likeable, diverse and nurturing colleagues. They’re an inspiring bunch.

Here’s a sample of what you’ll get up to:

• Marketing Planning: Develop strategic and operational marketing plans for Italy and Spain, partnering with the Head of Marketing & Cat Dev and the Brand Strategy International team.
• Local Market Activation: Manage the assigned brand and product portfolio — positioning, technical, supply and logistics — in partnership with commercial teams.
• Market Analysis: Turn market data (Nielsen, Kantar, ad hoc research) into growth proposals and corrective actions, run retail pricing and comparative analyses, and monitor competitor activity.
• Communication & Execution: Shape Wilkinson’s communication strategy — write creative briefs (digital, social, PR, copy adaptations) and assess agency proposals to develop compelling materials.
• Markets Ambassador: Build strong ties with the Brand Strategy International team to adapt the brand strategy locally, while championing local needs and challenges back to the international team.
• Budget: Track Advertising & Promotion spend for your categories, supporting the commercial and category teams in Italy and Iberia.
• Category Reviews: Lead assigned category and innovation reviews
• Trade Story: Build customer-facing presentations grounded in analysis and actionable recommendations.
• Growth Strategy: Grow categories and brands through effective execution of the 4Ps.
• Customer Partnership: Act as a strategic partner to customers, developing joint initiatives rooted in buyer and consumer insight.
• Performance Management: Set clear performance targets and monitor results.

Are You Ready to Show Us What You’ve Got?

We’re looking for an someone with significant experience ideally gained within an FMCG or Cosmetics business. While your experience is of course important, we’re all about making useful things joyful, so we love when our prospective candidates are passionate about this too.

Here’s what we are looking for:

• Experience: 10+ years across Trade Marketing, Sales and Marketing roles.
• Analytical Mindset: Critical thinking with a strong results orientation.
• Business Partnering: Able to influence critical decisions across teams.
• FMCG Expertise: Proven knowledge of the FMCG business model.
• Collaboration: Assertive, flexible and collaborative with external teams.
• Proactivity: Reliable and self-driven in taking on new projects.
• Languages: Strong English; Spanish a plus.
• Project Management: Hands‑on knowledge and experience.

What we offer

• Hybrid working possible (2 days in the office)
• employee assistance programme
• life & medical assurance
• discounted Edgewell branded products
• free beverage & snacks
• casual smart dress code
• a great team!

For information about this great company, visit www.edgewell.com.

Please note: this is a fixed-term position.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.