SEO & Digital Marketing Specialist
Pavago
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Job summary
Pavago is hiring an experienced SEO & Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth. The role covers technical SEO, Google Ads, paid social, content optimization, analytics, and automation.
You will independently manage campaigns, analyze data, and pursue opportunities in AI-powered search optimization (AEO/GEO).
Qualifications
- 3+ years of professional experience in SEO or digital marketing.
- Proven success improving organic rankings and lead generation.
- Strong knowledge of technical, on-page, off-page SEO and content optimization.
- Hands-on experience with GA4, GSC, GTM, SEMrush, Ahrefs, or similar tools.
- Experience managing Google Ads and paid social campaigns.
- Familiarity with WordPress, Webflow, or other CMS platforms.
- Understanding CRO, landing pages, and lead funnels.
- Experience with CRM and marketing automation platforms.
- Strong analytical skills and ability to translate data into actionable improvements.
- Excellent written and verbal English communication skills.
- Ability to independently manage multiple campaigns and meet deadlines.
- Availability during U.S. Business Hours.
Responsibilities
- Develop and execute SEO strategies to improve organic visibility, keyword rankings and traffic.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Perform technical SEO audits addressing indexing, crawling, site architecture, page speed and mobile performance.
- Optimize meta titles, descriptions, headings, internal linking, URLs and structured data.
- Execute ethical link-building strategies and monitor search algorithm updates.
- Optimize content for traditional and AI-powered search experiences (AEO/GEO).
- Plan, launch and optimize campaigns across Google Ads, Meta Ads and LinkedIn Ads.
- Manage advertising budgets to improve CPL and ROAS.
- Develop and optimize landing pages, lead capture forms and conversion funnels.
- Implement retargeting and remarketing campaigns.
- Collaborate with sales teams to align marketing initiatives with revenue goals.
- Develop SEO-driven content strategies aligned with business objectives.
- Create and optimize website copy, blog articles and landing pages.
- Manage website updates through WordPress, Webflow, or similar CMS.
- Collaborate with designers, developers and content creators to improve website performance.
- Monitor traffic, keyword rankings, conversions and campaign performance using GA4, GSC and GTM.
- Build performance dashboards and provide actionable marketing reports.
- Conduct A/B testing across landing pages, ads and campaigns.
- Analyze user behavior and identify opportunities to improve conversions.
- Manage email marketing campaigns, lead nurturing sequences and automated workflows.
- Work with platforms such as HubSpot, GoHighLevel, Salesforce or ActiveCampaign.
- Improve lead tracking, marketing attribution and sales handoffs.
Skills
Tools
Job description
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Experience Level: Mid-Level to Senior
Department: Digital Marketing / Growth Marketing
At Pavago, one of our clients is hiring an experienced SEO & Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth.
The ideal candidate has strong expertise in technical SEO, Google Ads, paid social advertising, content optimization, marketing analytics, and automation. This is a hands-on role requiring someone who can independently manage campaigns, identify growth opportunities, and turn marketing data into actionable strategies.
You’ll take ownership of organic search performance, paid advertising, website optimization, and lead generation while exploring emerging opportunities in AI-powered search optimization (AEO/GEO).
- Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Perform technical SEO audits, addressing indexing, crawling, site architecture, page speed, and mobile performance.
- Optimize meta titles, descriptions, headings, internal linking, URLs, and structured data.
- Execute ethical link-building strategies and monitor search algorithm updates.
- Optimize content for traditional search engines and AI-powered search experiences (AEO/GEO).
- Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Manage advertising budgets to improve lead quality, Cost per Lead (CPL), and Return on Ad Spend (ROAS).
- Develop and optimize landing pages, lead capture forms, and conversion funnels.
- Implement retargeting and remarketing campaigns.
- Collaborate with sales teams to align marketing initiatives with revenue goals.
- Develop SEO-driven content strategies aligned with business objectives.
- Create and optimize website copy, blog articles, and landing pages.
- Manage website updates through WordPress, Webflow, or similar CMS platforms.
- Collaborate with designers, developers, and content creators to improve website performance and user experience.
- Monitor traffic, keyword rankings, conversions, and campaign performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
- Build performance dashboards and provide actionable marketing reports.
- Conduct A/B testing across landing pages, advertisements, and campaigns.
- Analyze user behavior and identify opportunities to improve conversion rates.
- Manage email marketing campaigns, lead nurturing sequences, and automated workflows.
- Work with platforms such as HubSpot, GoHighLevel, Salesforce, or ActiveCampaign.
- Improve lead tracking, marketing attribution, and sales handoffs.
- Maintain accurate campaign data and performance reporting.
- 3+ years of professional experience in SEO, digital marketing, or performance marketing.
- Proven success improving organic rankings, website traffic, and qualified lead generation.
- Strong knowledge of technical SEO, on-page SEO, off-page SEO, and content optimization.
- Hands‑on experience with GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools.
- Experience managing Google Ads and paid social media campaigns.
- Familiarity with WordPress, Webflow, or other CMS platforms.
- Understanding of conversion rate optimization (CRO), landing pages, and lead generation funnels.
- Experience with CRM and marketing automation platforms.
- Strong analytical skills and ability to translate data into actionable improvements.
- Excellent written and verbal English communication skills.
- Ability to independently manage multiple campaigns and meet deadlines.
- Availability during U.S. Business Hours.
- Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Knowledge of local SEO and Google Business Profile optimization.
- Familiarity with HTML, CSS, JavaScript, and technical website improvements.
- Experience in B2B marketing, SaaS, professional services, or lead-generation businesses.
- Experience with Looker Studio and advanced marketing reporting.
- Certifications in Google Ads, Google Analytics, HubSpot, or SEO.
- You take ownership of marketing performance and focus on measurable results.
- You understand how SEO, paid advertising, content, and conversion optimization work together.
- You can independently develop strategies, execute campaigns, and analyze performance.
- You’re proactive about identifying growth opportunities and testing improvements.
- You stay informed about search engine updates and emerging AI-powered marketing trends.
- You communicate clearly and collaborate effectively with remote teams.
Your day may begin by reviewing GA4, Google Search Console, and advertising dashboards to evaluate traffic, keyword rankings, and lead generation performance. You’ll investigate SEO opportunities, optimize paid campaigns, update website content, or improve landing page conversions.
You may also configure marketing automation workflows, analyze campaign results, and collaborate with sales or development teams to implement improvements.
In short: You’ll manage SEO, paid advertising, analytics, and marketing automation to generate qualified leads and drive measurable business growth.
Success in this role will be measured through:
- Organic Traffic Growth: Increase qualified organic website traffic.
- Keyword Rankings: Improve rankings for high‑intent commercial keywords.
- Lead Generation: Increase marketing‑qualified leads from organic and paid channels.
- Conversion Rate: Improve website and landing page conversions.
- Cost per Lead (CPL): Optimize advertising spend and acquisition efficiency.
- Return on Ad Spend (ROAS): Improve paid campaign profitability.
- Technical SEO Health: Maintain indexing, crawling, and website performance.
- Marketing Attribution: Ensure accurate tracking of leads, conversions, and campaign results.
- Initial Application
- Spark Hire One-Way Video Interview
- Recruiter Screening
- Client Interview
- Final Selection & Onboarding
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