Senior Product Marketing

Wolters Kluwer; Bardi; Ibrido; EUR 70.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Certification opportunities

Work from Anywhere up to 20 days/year

Descrizione del lavoro

Wolters Kluwer is seeking a Senior Marketing professional to drive growth for the Digital Solutions portfolio within the Publishing – Product & Marketing Division. You will influence strategy, manage cross-functional teams, and own product-line performance across Professionals, Enterprises, and the Public Sector.

You will coordinate national and international teams to shape market-relevant solutions, define value propositions, and craft compelling storytelling.

Competenze

• Degree in Economics.
• At least 5 years of experience in Product or Marketing Management in multinational environments.
• Fluency in English (C1).
• Advanced proficiency with Microsoft Office suite.

Mansioni

• Perform in-depth market analyses to identify trends, needs, and competitive dynamics for a differentiated offer.
• Coordinate national and international teams to contribute to product development and value-rich solutions.
• Define clear value propositions and craft compelling storytelling.
• Set sales budgets and commercial targets by product and channel.
• Design and execute omnichannel marketing plans with emphasis on digital channels.
• Manage campaigns and create high-performing content across formats (blogs, case studies, social media, newsletters, webinars, events).
• Coordinate creative, media, and digital agencies for campaigns and materials.
• Monitor business KPIs and campaign performance metrics.
• Support training programs for sales channels and commercial teams.

Conoscenze

Digital marketing

Strategic thinking

Analytical abilities

Project management

Storytelling

Teamwork

Multitasking

Proactivity

Ownership

Communication

Formazione

Degree in Economics

Strumenti

CRM systems

Marketing automation (Eloqua)

Descrizione del lavoro

As a Senior Marketing professional, you will drive growth for the Digital Solutions portfolio within the Publishing – Product & Marketing Division. You’ll influence strategy, innovate with cross-functional teams, and own product-line performance to accelerate impact for Professionals, Enterprises, and the Public Sector. You’ll work closely with Product, Sales, Innovation, and international teams to shape market-relevant solutions in a rapidly evolving digital ecosystem. This role offers ownership, meaningful projects, and visibility across the business.

• Health insurance
• Certification opportunities
• Work from Anywhere up to 20 days/year in the EU
• Perform in-depth market analyses to identify trends, needs, and competitive dynamics for a differentiated offer
• Coordinate national and international teams to contribute to product development and value-rich solutions
• Define clear value propositions and craft compelling storytelling
• Set sales budgets and commercial targets by product and channel
• Design and execute omnichannel marketing plans with emphasis on digital channels
• Manage campaigns and create high-performing content across formats (blogs, case studies, social media, newsletters, webinars, events)
• Coordinate creative, media, and digital agencies for campaigns and materials
• Monitor business KPIs and campaign performance metrics
• Support training programs for sales channels and commercial teams
• Degree in Economics
• At least 5 years of experience in Product or Marketing Management in multinational environments
• Strong strategic and operational marketing expertise
• Entrepreneurial mindset with ownership
• Proven project-management skills for cross-functional coordination
• Solid up-to-date knowledge of digital marketing
• Excellent analytical, planning, multitasking, and problem-solving abilities
• Strong communication, teamwork, and storytelling skills
• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), and AI-based marketing tools
• Willingness to travel internationally for workshops and meetings
• Fluency in English (C1)
• Advanced proficiency with Microsoft Office suite
• Strategic thinking
• Proactivity
• Ownership
• Digital marketing
• CRM systems
• Marketing automation (Eloqua)