Senior Performance Marketer - Global Paid Acquisition Lead

David Kennedy Recruitment; Milano; Remote; EUR 89,000 - 161,000; Full time

Benefits offered by this job

Worldwide remote working

International acquisition scope

Exposure to a fast-growing consumer AI

Job summary

David Kennedy Recruitment is seeking a Senior Performance Marketer to join a fast-growing consumer AI Growth team. This remote role covers Europe/Asia with direct ownership of paid campaigns and significant media spend across mainstream consumer channels.

You will drive acquisition performance, optimise CAC/CPA/ROAS/LTV, and lead creative testing decisions across markets. Prior experience in B2C subscriptions or apps is essential.

Qualifications

• Fluent in English (written and spoken).
• Proven hands-on paid acquisition with direct campaign ownership.
• Personally controlled spend of $300K+ per month.
• Recent demonstrable results linked to CAC, CPA, ROAS, LTV or payback.
• Strong B2C acquisition background in consumer apps, subscriptions, DTC, gaming or dating/social.
• Proven ownership of creative testing decisions.

Responsibilities

• Launch, manage and optimise paid acquisition campaigns.
• Allocate and monitor significant monthly budgets.
• Monitor CAC, CPA, ROAS, LTV and payback performance.
• Own creative testing decisions and determine what to test/scale/stop.
• Develop and execute acquisition strategies across B2C channels.
• Scale campaigns across multiple markets and platforms.
• Conduct high-volume creative testing for scalable opportunities.
• Analyse funnel and cohort economics to support decisions.
• Optimise web/subscription funnels to improve acquisition.
• Allocate budgets based on performance and priorities.
• Monitor account restrictions and resolve challenges.
• Use performance/attribution tools to analyse campaign effectiveness.

Skills

Paid acquisition

Campaign ownership

Budget management

CAC/CPA/ROAS/LTV

B2C acquisition

Creative testing

Subscription economics

English fluency

Adult-AI industry experience

Job description

David Kennedy Recruitment is seeking a Senior Performance Marketer to join a fast-growing consumer AI Growth team. This remote role covers Europe/Asia with direct ownership of paid campaigns and significant media spend across mainstream consumer channels.

You will drive acquisition performance, optimise CAC/CPA/ROAS/LTV, and lead creative testing decisions across markets. Prior experience in B2C subscriptions or apps is essential.