Senior Performance Marketer - Global Paid Acquisition Lead

David Kennedy Recruitment; Firenze; Remote; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Worldwide remote

Ownership of acquisition activity

International scope

AI consumer business exposure

Fast-growing company

Job summary

David Kennedy Recruitment is working with a fast-growing consumer AI company that is seeking to onboard a Senior Marketing professional to join its Growth team. The role is highly hands-on, with direct ownership of paid acquisition campaigns, significant monthly media spend and creative testing decisions across mainstream consumer channels.

The successful candidate drives commercial performance and helps scale acquisition across international markets. Location: Remote (Europe/Asia).

Qualifications

• Fluent in English, both written and spoken.
• Hands-on paid acquisition experience with direct campaign ownership.
• Personally controlled spend of $300K+ per month.
• Recent demonstrable commercial results linked to CAC, CPA, ROAS, LTV or payback.
• Strong B2C acquisition background within consumer apps, subscriptions, DTC, gaming or dating/social.
• Proven ownership of creative testing decisions.
• Experience personally deciding what to test, scale and stop.
• Strong understanding of acquisition and subscription economics.
• Comfortable working for an adult-AI companionship company.

Responsibilities

• Personally launch, manage and optimise paid acquisition campaigns.
• Directly control and allocate significant monthly acquisition budgets.
• Monitor and optimise CAC, CPA, ROAS, LTV and payback performance.
• Own creative testing decisions, including what to test, scale or stop.
• Develop and execute acquisition strategies across B2C consumer channels.
• Scale campaigns across multiple markets and platforms.
• Conduct high-volume creative testing to identify scalable acquisition opportunities.
• Analyse subscription funnel and cohort economics to support commercial decisions.
• Optimise web and subscription funnels to improve acquisition performance.
• Allocate budgets across channels based on performance and commercial priorities.
• Monitor account restrictions and resolve acquisition challenges where relevant.
• Use performance and attribution tools to analyse campaign effectiveness.

Skills

Paid Acquisition

Campaign Ownership

Budget Management

CAC CPA ROAS

Subscription Economics

B2C Marketing

Creative Testing

Attribution Tools

Tools

Attribution Tools

Job description

David Kennedy Recruitment is working with a fast-growing consumer AI company that is seeking to onboard a Senior Marketing professional to join its Growth team. The role is highly hands-on, with direct ownership of paid acquisition campaigns, significant monthly media spend and creative testing decisions across mainstream consumer channels.

The successful candidate drives commercial performance and helps scale acquisition across international markets. Location: Remote (Europe/Asia).