Senior Motorsports Sponsorship & Activation Lead

Lenovo; Segrate; On-site; EUR 51,000 - 67,000; Full time

Benefits offered by this job

Life Insurance

Pension/ Retirement Plan

Health Coverage Plan

Meal Vouchers

Employee Referral Bonus

Lenovo and Motorola Product Discounts

Employee Assistance Program

Internal E-learning Development_Plform

Job summary

Lenovo is seeking a Sponsorships Marketing Senior Lead to define and drive sponsorship marketing strategies across key partnerships. The role blends strategic planning with hands-on activation leadership to transform rights and assets into impactful programs that strengthen brand positioning and engage audiences.

You will collaborate with Brand and Market teams, govern activations, review market requests, and ensure compliance with rights, licensing, and brand guidelines in a fast-paced,

Qualifications

• Proven experience within the motorsport industry.
• Significant sponsorship marketing or brand activation experience.
• Track record in developing and delivering sponsorship marketing strategies and activation plans.
• Deep knowledge of international motorsport ecosystem and partnership models.
• Strong stakeholder management, negotiation, and relationship-building skills.
• Fluent English; additional languages are a plus.

Responsibilities

• Define and evolve sponsorship marketing strategies for assigned partnerships, aligning with brand and business priorities.
• Develop annual activation roadmaps and leverage plans for rights and assets.
• Exploit sponsorship rights, IP and licensed assets across marketing channels.
• Identify opportunities to engage audiences through sponsorship platforms and experiences.
• Act as the sponsorship marketing lead for internal stakeholders and ensure alignment with strategies.
• Maintain strong relationships with rights holders, agencies and partners to unlock value.
• Provide strategic direction on activation concepts ensuring brand guideline compliance.
• Evaluate new sponsorship opportunities from a marketing and audience perspective.
• Collaborate with stakeholders to maximize sponsorship visibility across campaigns and content.
• Ensure all initiatives leverage contractual rights and licensing requirements.

Skills

Sponsorship Marketing

Motorsport Marketing

Stakeholder Management

Brand Activation

Strategic Planning

Cross-functional Collaboration

English Fluent

Job description

Lenovo is seeking a Sponsorships Marketing Senior Lead to define and drive sponsorship marketing strategies across key partnerships. The role blends strategic planning with hands-on activation leadership to transform rights and assets into impactful programs that strengthen brand positioning and engage audiences.

You will collaborate with Brand and Market teams, govern activations, review market requests, and ensure compliance with rights, licensing, and brand guidelines in a fast-paced,