Senior Manager Marketing, Rare Diseases Europe

BioSpace; Milano; Ibrido; EUR 59.000 - 99.000; Tempo pieno

Descrizione del lavoro

Regeneron seeks a Senior Manager Marketing Rare Disease Europe & UK to shape regional brand strategy and execute omnichannel campaigns across European markets. You will collaborate with commercial, medical, market access, regulatory, and country teams to translate global strategy into local execution.

You will lead multi-country campaigns, develop promotional materials, manage agencies, and drive training initiatives while ensuring compliance and alignment with EFPIA codes and local regulations.

Competenze

• 8–10+ years of progressive commercial experience in pharma/biotech.
• 3+ years in product, brand, or marketing roles.
• Proven multi-country or regional European marketing experience.
• Experience designing and executing omnichannel campaigns.
• Launch experience in rare disease or specialty setting.

Mansioni

• Co-lead European brand planning, including situation analysis, positioning and annual tactical planning.
• Lead omnichannel HCP campaigns (email, e-detailing, web, digital media, congress activities).
• Direct development of promotional and disease education materials with MLR routing and localization.
• Manage creative, digital, media, and congress agencies, budgets, timelines, and reviews.
• Partner with Commercial Operations to deliver field-ready tools and define CRM configuration and targeting.
• Own commercial training programs (disease area, product, competitive, onboarding, launch).
• Co-lead European and international congress strategy and execution, including speaker logistics and compliance.

Conoscenze

European marketing

Product launch

Campaign execution

Omnichannel marketing

Rare disease launch

Cross-functional collaboration

Formazione

Bachelor's degree in life sciences, business, or marketing

MBA (advantage)

Descrizione del lavoro

Build Our Future Together

At Regeneron, we use science and innovation to develop life-changing medicines for people with serious diseases. We are seeking a Senior Manager Marketing Rare Disease Europe & UK to join our Global Rare Disease team, supporting our European and UK business in a hybrid work model. In this role, you will shape and execute regional brand strategy, deliver omnichannel marketing campaigns, and drive cross-functional initiatives that translate strategy into impactful country-level execution while collaborating with commercial, medical, market access, regulatory, compliance, and country teams.

When & Where

Location: Multiple locations available

Münich, Germany / Paris, France / Dublin, Ireland / Milan, Italy / Amsterdam, The Netherlands

Work Model: Hybrid

Discover Your Role

• Co-lead European brand planning, including situation analysis, positioning, messaging, and annual tactical planning to translate global strategy into regional and local execution.
• Lead the design, delivery, and optimization of omnichannel healthcare professional campaigns, including approved email, e-detailing, web, digital media, and congress-linked activities.
• Direct the development of promotional and disease education materials through approval, coordinating MLR routing, review cycles, version control, localisation, and compliance requirements.
• Manage creative, digital, media, and congress agencies, including scopes of work, budgets, timelines, and performance reviews.
• Partner with Commercial Operations and Strategic Customer Engagement teams to deliver field-ready tools and define CRM configuration and targeting requirements.
• Own commercial training programs, including disease-area, product, competitive, onboarding, launch, and sales meeting content in partnership with field leadership and training teams.
• Co-lead European and international congress strategy and execution, including objectives, content planning, speaker logistics, digital amplification, and compliance oversight.
• Thrive in a highly autonomous environment, building alignment across cross-functional teams and balancing competing priorities to deliver a unified marketing plan.

This Role Requires

• Bachelors degree in life sciences, business, or marketing, or equivalent experience; advanced degree or MBA is an advantage, and 8-10+ years of progressive commercial experience within the pharmaceutical or biotech industry, including 3+ years in a product, brand, or marketing role.
• Proven multi-country or regional European marketing experience.
• Experience in product launch, product management, and/or campaign execution within the pharmaceutical industry, ideally in a major European market.
• Experience designing and executing omnichannel marketing campaigns.
• Launch experience in a rare disease or specialty setting is preferred.
• Solid understanding of the EFPIA Code and/or applicable national industry codes is preferred.
• Prior field sales or sales-facing experience is preferred.

We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.

Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits. Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centres, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process.

As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.

For jobs in Canada: this posting is for an existing position.

Salary Range (annually) 67,425.00 - 112,375.00