Senior Influencer Executive- Myprotein Italy

THG; Milano; On-site; EUR 30,000 - 40,000; Full time

Job summary

A leading nutrition brand is seeking a Senior Influencer Executive in Italy to manage influencer marketing strategies and campaigns. This role will involve driving the influencer program's growth, building relationships with influencers, and delivering performance insights. The ideal candidate will have a passion for fitness, 2+ years of experience in influencer marketing, native Italian skills, and a business level of English. The position offers an exciting opportunity to shape brand influence in a growing market.

Qualifications

• 2+ years’ experience in influencer marketing.
• A genuine interest in health, wellbeing, fitness and influencer marketing.
• Knowledge of the Italian fitness industry and social media trends.

Responsibilities

• Own and drive the day-to-day operations of the Italian influencer programme.
• Support the Senior Influencer Manager – EU in executing the Italian influencer strategy.
• Deliver detailed performance reporting on influencer campaigns.
• Actively recruit new Italian influencer talent.
• Collaborate cross-functionally to plan and execute influencer campaigns.
• Lead on influencer payments and budget tracking.

Skills

Native level Italian language skills

Business level English language skills

Outstanding communication

Negotiation skills

Organisational skills

Deep knowledge of social media platforms

Proactive self-starter

Problem-solving attitude

Education

Degree qualified

Job description

Job Title

Senior Influencer Executive - Italy

Company

THG Nutrition

Brand

Myprotein

Location

Italy

About THG Nutrition

THG Nutrition is home to some of the best‑loved and most trusted names in wellbeing and nutrition, including Myprotein, the world’s largest online sports nutrition brand, and its family of brands: Myvegan, Myvitamins, and MP Activewear. With Myprotein’s slogan Fuel your ambition at the heart of everything we do, we’re on a mission to be the world’s most empowering health movement, championing everyone to live healthier, more active lives.

Why Join Us

At Myprotein, we’re more than just a sports nutrition brand; we’re a global movement driven by passion, innovation and our mission to Fuel your ambition. As Senior Influencer Executive for Italy, you’ll have the opportunity to shape the way our brand connects with an influential and growing fitness community. You’ll work alongside a passionate, high‑performing marketing team and play a pivotal role in scaling our influencer strategy in one of our fastest‑growing markets.

Responsibilities

• Own and drive the day‑to‑day operations of the Italian influencer programme, ensuring consistent growth and performance, while maintaining strong working relationships with creators and talent agents in the region.
• Support the Senior Influencer Manager – EU in shaping and executing the Italian influencer strategy, aligning with overall EU and global objectives for the Myprotein brand.
• Deliver detailed performance reporting on a weekly, bi‑weekly and monthly basis, analysing key KPIs including engagement, reach, conversions and ROI, and presenting insights and recommendations to internal stakeholders.
• Manage programme maintenance, ensuring influencer tracking links, discount codes and promotional offers are accurate, live and performing optimally across all communications.
• Actively source and recruit new Italian influencer talent, with a focus on brand alignment, commercial potential and cultural fit, from micro creators to emerging macro talent, to support customer acquisition and brand awareness.
• Collaborate cross‑functionally with key stakeholders including content, brand, commercial, paid media and product marketing teams to plan, brief and execute integrated influencer campaigns tailored to the Italian market.
• Own the full campaign process for Italian influencer activations – from planning and briefing, to execution, approvals, content collection, analysis and learnings.
• Ensure influencer content is on‑brand, high quality and aligned with current Italian social media trends, fitness culture and seasonal campaigns, maintaining relevance and authenticity.
• Lead on Italian influencer payments and budget tracking, ensuring accurate and timely invoicing and monthly purchase order (PO) processes are completed in line with internal finance procedures.
• Encourage collaboration across influencer tiers, nurturing an engaged community through creative activations, collaborative content opportunities and connections with wider marketing channels (e.g., events, social, CRM).
• Support brand‑led events, campaigns and content creation, ensuring Italian influencer presence and involvement is maximised to generate impact and reach.
• Stay ahead of industry trends in Italy, identifying emerging platforms, content formats and creator trends to future‑proof Myprotein’s influencer approach and maintain brand relevance.

We’re Looking For

• Native level Italian language skills, both written and spoken.
• Business level English language skills, both written and spoken.
• Degree qualified (preferred).
• 2+ years’ experience in influencer marketing.
• A genuine interest in health, wellbeing, fitness and an ambition to be at the forefront of Italian influencer marketing.
• An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands.
• Deep knowledge of current and emerging Italian social media platforms, including but not limited to Instagram, Facebook, YouTube, TikTok etc.
• Outstanding communication, negotiation and organisational skills.
• A proactive self‑starter with a problem‑solving attitude and the ability to meet deadlines.
• Knowledge of the Italian fitness industry and social media trends.

Disability Confidence & Diversity

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.