Senior Brand & Product Marketing Lead - Luxury Travel

Royal Caribbean Group; Marche; On-site; EUR 100,000 - 150,000; Full time

Job summary

Royal Caribbean Group in Italy seeks an experienced Lead, Brand and Product Marketing to define and elevate the narrative across our global destination portfolio. You will own the narrative architecture, tone, and messaging frameworks to ensure consistent, premium positioning across all customer touchpoints.

You will collaborate with Product, Creative, and Channels teams in a cross-functional role to guide writers and marketing partners, driving cohesive brand narratives for diverse destinations

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field
• Master’s degree is a plus but not required where equivalent professional experience demonstrates the same depth
• 8+ years of progressive experience in brand, product marketing, or content strategy roles
• Experience in travel, hospitality, cruise, or luxury brands is highly desirable

Responsibilities

• Develop distinctive positioning and storytelling for each destination
• Own and evolve the narrative hierarchy and messaging across markets
• Translate product and itinerary complexity into clear, scalable messaging guidance for activation
• Create briefing frameworks, messaging guidelines, and toolkits for consistent execution
• Review copy and creative against brand standards and provide clear feedback
• Partner with Product, Creative, and Channels teams to align messaging with business priorities

Skills

Brand strategy

Narrative development

Cross-functional

Tone of voice

Messaging frameworks

Stakeholder influence

Education

Bachelor’s degree in Marketing or related field

Master’s degree is a plus

Job description

Royal Caribbean Group in Italy seeks an experienced Lead, Brand and Product Marketing to define and elevate the narrative across our global destination portfolio. You will own the narrative architecture, tone, and messaging frameworks to ensure consistent, premium positioning across all customer touchpoints.

You will collaborate with Product, Creative, and Channels teams in a cross-functional role to guide writers and marketing partners, driving cohesive brand narratives for diverse destinations