Lead, Brand and Product Marketing

Royal Caribbean Group; Marche; On-site; EUR 100,000 - 150,000; Full time

Job summary

Royal Caribbean Group in Italy seeks an experienced Lead, Brand and Product Marketing to define and elevate the narrative across our global destination portfolio. You will own the narrative architecture, tone, and messaging frameworks to ensure consistent, premium positioning across all customer touchpoints.

You will collaborate with Product, Creative, and Channels teams in a cross-functional role to guide writers and marketing partners, driving cohesive brand narratives for diverse destinations

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field
• Master’s degree is a plus but not required where equivalent professional experience demonstrates the same depth
• 8+ years of progressive experience in brand, product marketing, or content strategy roles
• Experience in travel, hospitality, cruise, or luxury brands is highly desirable

Responsibilities

• Develop distinctive positioning and storytelling for each destination
• Own and evolve the narrative hierarchy and messaging across markets
• Translate product and itinerary complexity into clear, scalable messaging guidance for activation
• Create briefing frameworks, messaging guidelines, and toolkits for consistent execution
• Review copy and creative against brand standards and provide clear feedback
• Partner with Product, Creative, and Channels teams to align messaging with business priorities

Skills

Brand strategy

Narrative development

Cross-functional

Tone of voice

Messaging frameworks

Stakeholder influence

Education

Bachelor’s degree in Marketing or related field

Master’s degree is a plus

Job description

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Lead, Brand and Product Marketing

Journey with us!Combine your career goals and sense of adventure by joining our exciting team of employees.

Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

We are seeking an experienced brand and product marketer to define and elevate the narrative across our global destination portfolio. You will own the narrative architecture, messaging standards, and toolkits that ensure every destination is clearly positioned and consistently brought to life across all customer touchpoints.

Working at the intersection of Product, Campaign, and Creative, you will set the brand standards that keep every team aligned to a cohesive, luxury brand narrative. You are a brand strategist with a strong instinct for tone and narrative, and a track record of turning complex product detail into clear, compelling positioning and messaging frameworks for premium or luxury brands, and of guiding writers, creative teams, and marketing channels to bring them to life.

Key Responsibilities

• Develop distinctive positioning and storytelling for each destination, balancing portfolio coherence with individual character
• Own and evolve the narrative hierarchy, messaging frameworks across all markets and channels
• Translate product and itinerary complexity into clear, scalable messaging guidance for activation
• Create briefing frameworks, messaging guidelines, and toolkits that enable consistent, high-quality execution
• Review copy and creative against brand standards, providing clear, constructive feedback to marketing and creative teams
• Partner with Product, Creative, and Channels teams to align messaging with business priorities and resolve inconsistencies

Why Join Us

• Shape the voice of a global luxury brand across a diverse destination portfolio
• Work in a highly visible, cross-functional role with real impact on the customer experience
• Define the storytelling standards that shape how the brand connects with high-value audiences

Education

• Bachelor’s degree in marketing, Communications, Business, or a related field
• Master’s degree is a plus but not required where equivalent professional experience demonstrates the same depth

Experience

• 8+ years of progressive experience in brand, product marketing, or content strategy roles, with a clear progression into strategic brand marketing
• Proven track record developing brand positioning, messaging frameworks, brand and product narratives for premium or luxury brands, ideally in travel, hospitality, cruise, or lifestyle
• Experience translating brand strategy into consistent execution across product, creative, campaign, and channel teams
• Experience in a global or multi-market environment, ensuring messaging cohesiveness across regions and markets

Knowledge

• Brand architecture, positioning, and narrative hierarchy in a portfolio environment
• Luxury consumer behavior and what resonates with discerning, high-value audiences
• Travel and destination marketing, including how itineraries and experiences become customer-facing stories
• Brand governance, tone of voice, and messaging standards
• How messaging flows through the full marketing mix (campaigns, digital, CRM, social, partner, and in-destination touchpoints)
• Creative briefing practices across copy, design, and content

Skills

• Acute sensitivity to tone, nuance, and brand consistency
• Ability to distill complex detail into clear, scalable messaging structures
• Strategic brand thinking combined with strong attention to executional detail
• Sound judgment in setting and upholding quality standards
• Ability to brief and evaluate creative and copy work
• Clear communication and presentation skills, comfortable explaining narrative rationale to a range of stakeholders
• Collaborative, diplomatic approach when working with internal teams and agency partners, with the ability to influence without direct authority
• Passion for travel, culture, and luxury hospitality