Senior Brand Manager: Growth & Innovation Lead

Ferrero; Alba; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Ferrero is seeking a seasoned Brand Manager to shape and execute strategic marketing plans for Raffaello & Assortments from its Alba, Piedmont site. You will steer brand targets, pricing, and portfolio strategies while coordinating with sales and cross-functional teams to ensure alignment and successful launches.

The role requires 8+ years in brand marketing with digital expertise, strong analytics, and fluency in English and Mandarin.

Competenze

• 8+ years of experience in Brand Marketing, especially on social & digital marketing strategy.
• Proactively with pragmatic approach to problem solving. Develops creative solutions.
• Strong Project management, influencing skills and stakeholder management capability.
• Proficiency on business analytics skill.
• Understanding tread of China market & consumers/shopper behaviors.
• Excellent communication skills both English and Mandarin.

Mansioni

• Develop the strategic and commercial marketing initiatives for Raffaello & Assortments (through the line communication, range, pricing) to drive sales, market shares, profit, and consumers’ KPIs to meet budgets.
• Lead conversations on the brand with key function and stakeholders at all levels within and outside the organization to ensure buy-in and smooth implementation of the defined marketing strategies and programs.
• Provide insights to define brand targets, sales mix, net sales, gross margin and marketing contribution, and participate in defining volumes and budgets.
• Manage advertising, promotion, research and market analysis costs.
• Drive NPD strategy development and innovation through new product and strategy development.
• Collaborate with Sales Force, Trade Marketing, Head of Media Planning, Region Marketing Manager Category.

Conoscenze

Brand marketing

Digital marketing

Project management

Stakeholder management

Analytical thinking

English & Mandarin

Descrizione del lavoro

Ferrero is seeking a seasoned Brand Manager to shape and execute strategic marketing plans for Raffaello & Assortments from its Alba, Piedmont site. You will steer brand targets, pricing, and portfolio strategies while coordinating with sales and cross-functional teams to ensure alignment and successful launches.

The role requires 8+ years in brand marketing with digital expertise, strong analytics, and fluency in English and Mandarin.